Real estate agents in Australia are facing a new wave of online innovation in which consumers use the internet to rate agents and read the ratings that other consumers have posted. In a sad attempt at a surfing analogy, 
let’s say that agents can either catch this wave or let it dump them.
A few days ago I attended an event at which Peter Williams, CEO of Deloitte Digital, (photo courtesy of Sydney Morning Herald) spoke to about 250 real estate agents (and me and some other folks from realestate.com.au) about the online trends affecting their industry.*
One of the critical issues Peter talked about is agents’ loss of control over their reputations to consumers online. US real estate blogger Joel Burslem called this “online reputation management” in our interview last week. He thinks it’s one of the most important issues agents face.
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