Fiasco : Humiliating Failure - a total failure, especially a humiliating or ludicrous one

This is to form a summary of what we do know to date, and what has been reported in the comments of the original post about www.realestate.com.au email delivery failure.

Realestate.com.au had a failure to “several of the email servers” and on Thursday they freed the stuck mail queues without any advice to agents which resulted in agencies around Australia being flooded with old email enquiries.

Because the enquiry emails give very little clue as to the date the buyer actually made the enquiry agents reported following up buyers as though they were fresh enquiries. Understandably buyers reactions ranged significantly. If REA had advised of the email problems immediately much of the embarrassment, humiliation and frustration encountered by agents could have been avoided.

Other than releasing the old email enquiries, not one initiative or announcement was undertaken by REA to advise agents of what had happened and to minimise the damage to agents. (more…)