Over the past decade I have investigated various methods of measuring online traffic for the different web sites I’ve managed, and no single measurement seems to bear up to scrutiny. In fact, most do a pretty good job of contradicting each other. Google Analytics? Smarter Stats? Nielsen? Hitwise? Alexa? Take your pick, and think of [...]
. For new subscribers to Business2 – here are the previous stages. Diagnosing your online position (warts and all) – Stage One Constructing your perfect online real estate media platform – Stage Two Without a doubt from my experiences real estate agents have little to no – understanding about what exactly defines an online business. [...]
Let me say in this my first post for Business2 (thanks for having me) I have no shares in Facebook (more’s the pity) and no real axe to grind either way in this tale. I just thought this might be of interest to anyone looking to brand and differentiate themselves effectively, potentially save some advertising dollars [...]
Within each franchise network there are some real estate agents who have invested their time & money into increasing their online presence by improving the SEO of their websites, building blogs & using social media marketing, yet the franchise often receives a percentage of the traffic generated by these agents across to the franchises corporate [...]
To introduce myself, my name is Sean Wyld and I work for Google as the Industry Manager in their Local & Classifieds team in Australia. I’ve been reading Business2 for the past couple of months and am excited about sharing some insights into the role ‘search’ plays in the real estate industry. For my first [...]
Real Estate Agents should pay close attention to the suggested methodologies Google urge web designers and advertisers to employ. Google invest heavily in their customers, who are the browsers on their search engine. It is their focus to enable the browser to navigate as quickly as possible to the information they are searching on. This [...]
I think it is time all agencies started looking into actual results from major portals and comparing their value. There is an easy way to do this for email enquiries and property views. Finding out where the source of your phone enquiries comes from is another matter that we will also explore. But first let’s [...]
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Stay Connected with Business2.com.au by following us on one of our social networking websites.
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