Back in 2009 Google launched the ability for property seekers to search for real estate via Google Maps. Today they’ve officially announced that from February 10, 2011 this service will be discontinued. From their press release: In part due to low usage, the proliferation of excellent property-search tools on real estate websites, and the infrastructure [...]
The Race to the Bottom
I was going to call this post ‘Do Quality Marketing Materials Really make a difference?’ It is a question worth discussing. In the US marketplace, there is no such thing as VPA (Vendor Paid Advertising). The sales commissions for Agents are higher (around 4 – 4.6%) and from that, they have to finance all their [...]
Google beefs up mapping and real estate search
Google has beefed up its map search considerably with basic natural phrases now added. In the past a user has to select real estate, now all they need to do is use basic search terms in mapping. Here is the official Google press release from Google. Around half of the Googlers in our Sydney headquarters [...]
Australian Real Estate Brands Compared – Another Way! << Updated
I recently wrote about using Google Insights to compare the relative strength of each real estate brand in Australia. I showed how you could compare each brand against each other and how you could also see the strength of each brand across the states. When I shared this, it was in fact the second way [...]
Google, REA & Domain – What’s The Deal?
There’s been a lot of speculation about why REA & Domain haven’t uploaded listings onto Google Maps real estate search as yet & I believe the main reason why is Money. Reading between the lines Google, REA & Domain could stand to make a lot of money out of this deal. My theory is that [...]
Google Street View for Australia
Google has just announced that it will be bringing its ” Street View” images to Australia with images captured over the next several months and become available for viewing later this year. Google Street View is an added feature of their highly popular Google Maps that provides 360° panoramic views of the street at ground [...]
Get on Google Maps!
In the past 18 months we have seen many of the large players trying to get into the local business directory market with little to no success. It was a ‘Hurry now Offer cannot last” scenario where businesses were told to spend $600+ per annum to have their name listed in a business directory, if [...]
domain.com.au and realestate.com.au upgrade mapping!
One must be impressed by the pace in which realestate.com.au moves when a threat (minor or not) rears its head. In this case it is mapping. Realestate.com.au have now upgraded their mapping system to be included in search results and I must say whilst it is not perfect, it is pretty darn good. One thing [...]
Is this the Future?
Now, I have seen a mapping site that has just blown me away. It uses data from realestate.com.au/domain.com.au and uses the Microsoft Virtual Earth Mapping Service. The Spyk site is basically a mash-up, which is taking data from a variety of sources such as Virtual Earth. The user gets a mapping system and a simple [...]
Mapping and Advertising
Elizabeth raised a wonderful question in regards to advertising and mapping. She is worried that a mapping site will just be covered in advertising. Firstly we need to look at the current market leader realestate.com.au. I am going to ignore the celebrations going on on realestate.com.au’s site (site pretty much shuts down in Firefox browser [...]
realestate.com.au moves to Google Maps (well sort of)
Realestate.com.au are now trialling Google Maps, which is a sure sign that they will be dumping there mapping system altogether shortly. This comes just a few months after the the CEO of realestate.com.au Simon Baker pretty much poured cold water on mapping and real estate saying this on his weblog….CEO Corner “We have all heard [...]
Domain launches new website
Domain.com.au recently launched its new website and to be honest, I really cannot see what they have got right! It isn’t that the site is not good, but it by no means an exciting development. The site has added Google Maps, which is interesting, but again it (as with all mapping developments) it is done [...]
What is all the fuss about mapping systems?
I know of at least one Australian Mapping site set to go live at the end of this month, and I was lucky enough to get a few hours of a sneak preview this past week. The site still has some glitches, especially in the Firefox browser but the great features of this type of [...]
20 Million Reasons why portals are scared of mapping
New mapping systems are popping up all over the place and many of the portals are scared of the impact these mapping systems may have on their revenues – not from agents – but from advertisers. FREE mapping systems such as Google Maps and Live Local Maps are growing in maturity and allowing small shop [...]
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Beating realestate.com.au, and other fantasies
January 11, 2012
- Is Domain threatening Competition within the real estate industry? January 7, 2012
- Real Estate Group Blocks Syndication to National Property Portals January 30, 2012
- Ray White Offices Delivered a Sucker Punch by ex-Agent? **updated** February 2, 2012
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Thoughts on Realestate.com.au’s dominance
January 13, 2012
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The True Impact of the Internet on Holiday Rental Property Management
January 16, 2012
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Rent.com.au grows 300%
January 30, 2012
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Why SOPA / PIPA matters to us all
January 23, 2012
- Ray White Offices Delivered a Sucker Punch by ex-Agent? **updated** February 2, 2012
- Real Estate Group Blocks Syndication to National Property Portals January 30, 2012
-
Rent.com.au grows 300%
January 30, 2012
-
Why SOPA / PIPA matters to us all
January 23, 2012
-
The True Impact of the Internet on Holiday Rental Property Management
January 16, 2012
-
Thoughts on Realestate.com.au’s dominance
January 13, 2012
-
Beating realestate.com.au, and other fantasies
January 11, 2012
- Is Domain threatening Competition within the real estate industry? January 7, 2012

















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