Tag Archives | Google Real Estate

Beating realestate.com.au, and other fantasies

I’m talking to you. Yes, you. The person who thinks you will start an Australian real estate portal that will shoot right past domain, dethrone realestate.com.au and become the new number one. Or, maybe you’re an agent who for some reason (perhaps because you have to send them a check every month?) doesn’t like realestate.com.au [...]

Domain, Fairfax, Google Real Estate, News Ltd, Newspapers, REA Group, Realestate.com.au, Simon Baker

Read full story Comments { 187 }

Google unleashes new API’s (and is going to put the Base API to sleep?)

On Friday 17th of December, from The Google Merchant Blog, Google announced New Shopping APIs and Deprecation of the Base API… The new Shopping Application Programming Interfaces ( API’s) have two main components : Content and Search. As part of this launch, we’re are (sic) also sunsetting the Base API and replacing it with these [...]

Google, Google API, Google Real Estate

Read full story Comments { 10 }

So can Simon Baker’s Nestoria.com.au out-Google Google?

Simon Baker, the ex-CEO of REA has invested in bringing the Nestoria property portal to Australia. Nestoria.co.uk is the 4th most popular real estate site in the UK. There are some interesting connections going on here. Firstly Nestoria is an aggregator of property listings. They receive listing data from a range of other companies. Ultimately they are [...]

Domain.com.au, Google Real Estate, nestoria, nestoria.co.uk, nestoria.com.au, Realestate.com.au, Simon Baker

Read full story Comments { 78 }

News Limited Now Using Google Real Estate Instead of Realestate.com.au?

Goldcoast.com.au part of the News Limited websites

Although the Gold Coast is not a capital city it is still the 6th largest city in Australia. The Gold Coast Bulletin is a daily News Ltd Newspaper that services the city. The weekend real estate section is the cash cow for the Bulletin and every saturday it dwarfs the rest of the paper combined. [...]

Google Real Estate, News Ltd, Realestate.com.au

Read full story Comments { 9 }

Google Real Estate will force the portals to embrace, open and innovate or die!

Slowly but surely Google Real Estate is making inroads into the Australian real estate market with the recent signing of LJ Hooker on top of most of the major players in real estate in Australia. It will take longer for all of the smaller independent agents to come onboard, however it is clear that this [...]

API, API's, Domain.com.au, Fairfax, Google, Google Real Estate, REA, Realestate.com.au

Read full story Comments { 58 }

How to Improve Your Results on Google Real Estate

One of the big complaints by real estate agents when the Google Real Estate service started up was that the 2nd and 3rd tier real estate portals were actively pushing the agents properties to Google as well. Agents where uploading property portals like Homehound, Myhome and Onthehouse who were then turning around and re-uploading the [...]

Google, Google Real Estate, Homehound, MyHome, Portplus

Read full story Comments { 24 }

Australian Real Estate Brands Compared – Another Way! << Updated

I recently wrote about using Google Insights to compare the relative strength of each real estate brand in Australia. I showed how you could compare each brand against each other and how you could also see the strength of each brand across the states. When I shared this, it was in fact the second way [...]

brands, First National, Google Maps, Google Real Estate, L.J. Hooker, Ray White, real estate brands, real estate groups

Read full story Comments { 2 }

Google Sidewiki – What Could This Mean For Real Estate Agents?

In my previous post, ‘Online Reviews Set To Impact Real Estate Agents’, I mentioned how customer reviews appearing right beside a real estate agent Google Search could ultimately impact which real estate agent a customer may decide to employ. Click here to view previous article But what if the customer reviews actually appeared right beside [...]

Google, Google Real Estate, Google sidewiki

Read full story Comments { 45 }

The Results Are In : Real Estate Portals Survey

The Australian Real Estate Portals Survey is now closed and the results are in.  Overall we had over 500 people who viewed the survey and 92 participants complete it in full. None of the questions were compulsory and not every question was answered by everybody. Several of the questions required choices to be selected against [...]

Domain.com.au, Google, Google Real Estate, homehound.com.au, myhome.com.au, real estate portals, Realestate.com.au, realestateview.com.au, Realestateworld.com.au

Read full story Comments { 11 }

Sometimes it is what they don’t say that counts most! << Updated

Realestate.com.au released their statistics on the prior month as they always do but something was different this time. It wasn’t that it was a record month, they have claimed many records in past fact sheets.. highest visitors, highest gap, highest percentage… You name it – they have found every way to claim they are number 1. [...]

Google Real Estate, myhome.com.au, Portals, Realestate.com.au

Read full story Comments { 20 }

Google, REA & Domain – What’s The Deal?

There’s been a lot of speculation about why REA & Domain haven’t uploaded listings onto Google Maps real estate search as yet & I believe the main reason why is Money. Reading between the lines Google, REA & Domain could stand to make a lot of money out of this deal. My theory is that [...]

Domain, Google Maps, Google Real Estate, Homehound, MyHome, REA, REA Group

Read full story Comments { 44 }

Google Talks Real Estate

Interview with Google Business Development ‘Real Estate” Justin McCarthy. “We prefer to look at this data as through organic search, we don’t think it should be paid content, we understand that traditionally classifieds are normally paid content, but we think this data is valuable for consumers”

Google Real Estate

Read full story Comments { 23 }