I recently posted about how real estate agents can use podcasts to turn their entire town into a referral network.

But I thought some agents might still be intimidated by the idea of getting together their own real estate podcast. So, I asked journalist and podcaster Mark Jones to share some tips with Business2.com.au.

Q. Mark, you are the Australian Financial Review’s former information technology editor, you host the Scoop podcast for MIS magazine and your company Filtered Media provides editorial, social media, speaking and consulting services.

Tell me, why should real estate agents podcast?

A. Well, first let me give you some kudos for this blog. I speak with many people in the communications & PR profession and few have made the leap into the blogosphere.

Podcasts are a powerful form of media because in the first instance they appeal to our desire to listen to audio content on our own terms. Radio is great, but podcasts are better because you have access to a literal universe of ideas on your mobile device when you’re on the bus, train, or working at your computer.

The amazing opportunity for real estate agents is that podcasts appeal directly to their core skills. In my view, real estate is only partly a sales function. You are in the people business - understanding their needs and finding solutions.

Agents are a source of valuable information on everything from market trends, to demographics and local news and politics.

If you want to build trust and be known as an expert in your field, hosting a podcast and inviting clients on your database to listen is a very easy and effective way to achieve that goal. If they keep listening to your show, you will always remain top of mind - and that’s the goal, right? (more…)