The Google Adplanner service allows advertisers more information on popular websites including demographic and traffic information. Now whilst I don’t want to advertise on any of these sites we can still use the information to compare the portals and major brands in our industry and the results throw up some predictable and not so predictable [...]
On the 5th of August we at realestateVIEW.com.au announced the acquisition of Myhome.com.au, taking us one step closer to becoming a truly national portal. The creation and success of an industry based portal is an issue that has been hotly debated on Business2 in the past, as has realestateVIEW.com.au’s ability to be a significant force [...]
In a huge industry move realestateview has just acquired Myhome one of their key competitors in the real estate portal space. This move by realestateview follows their recent expansion into other states and territories across Australia. As Petra Sprekos explains on Property Portal Watch the “acquisition complements realestateview.com.au’s existing offering for estate agents and consumers [...]
When Twitter recently announced the ability to place all of your followers into lists I thought that they had struck a goldmine for future revenue streams and everything pointed towards a business model that made perfect sense – to me. Then today it all went pear shaped as Biz Stone (Co-founder) announced a ‘non traditional’ [...]
Most major real estate groups will conduct regular brand surveys to gauge just how their brand is positioned into the marketplace. They are normally conducted through expensive surveys. Results often include statistics for prompted and unprompted awareness of your brand. Naturally these reports focus on the brand that engaged them… the group paying the bill. [...]
The Australian Real Estate Portals Survey is now closed and the results are in. Overall we had over 500 people who viewed the survey and 92 participants complete it in full. None of the questions were compulsory and not every question was answered by everybody. Several of the questions required choices to be selected against [...]
Realestate.com.au released their statistics on the prior month as they always do but something was different this time. It wasn’t that it was a record month, they have claimed many records in past fact sheets.. highest visitors, highest gap, highest percentage… You name it – they have found every way to claim they are number 1. [...]
Late last year in a thread about the relaunch of Myhome I commented on this blog that I was willing to reconnect our property feed to Myhome if they fixed their data accuracy issues. That bear seems to be back in its cage so we reconnected our feed. Since returning to Myhome I am happy [...]
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Daryl Platt: To Brian White:
I read your above post and am ama...
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Robert Simeon: No problems at all Bill - look forward to it.
T...
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scott: Hi there,
I checked Mari's page and profile an...
Bill: Hey Robert, you wrote: "We are the main sponsors ...
Robert Simeon: Bill
An interesting concept indeed. The only pr...
Bill: Robert, excuse my indulgence but here's an exampl...
Bill: Greg, Thanks for posting those links and those guy...
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Stay Connected with Business2.com.au by following us on one of our social networking websites.
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