With a slight cooling off of the market, newspaper guides are full of properties available - often at great expense to you the Agent.
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Whenever there is a slowdown in the real estate market, newspapers lick their lips in anticipation of huge increases in revenues.
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After speaking with so many agents over the past few weeks it has been interesting to note the change in attitude to the newspapers and their real estate guides. Some agents have told me that they receive less that 20% of their enquiries through these paper based guides compared to their Internet advertising.

However their marketing spend is skewed to over 85% to traditional media advertising. This simply does not make any sense.

So how can this change the way agents communicate?
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