Tag Archives | nielson

Google poised to crush ratings companies

By on June 25, 2008 in What's New

The search giant Google announced the beta of its FREE advertising planning tool for advertising companies that will simply crush the likes of Nielsen Netratings and ComScore (whose share price dropped 20% on this announcement) and sent executives panicking for a response. “As we understand it, Google is getting data through the Google Toolbar; if [...]

ComScore, Google, nielson

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Is Your Website a Pipeline or a Bottleneck For Your Marketing Investment?

By on April 3, 2008 in Agent Websites, Design, Marketing, Radio, Television

Promoting your brand in a positive way in consumers’ minds is an important aspect of growing your business and understandably can stretch your marketing budget. This is a pretty obvious opening statement but, an important one to note, especially for those principles and managers who face the relentless pile of advertising invoices – which I’m [...]

Design, Development, nielson, web

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