We now live in such a fast paced world with customers expecting faster response times, more information & almost immediate accessibility to a real estate agent via mobile phone, email which all creates an expectation that agents are available to respond quickly to all enquiries at almost any time of the day.

Yet with all this accessibility, the most common complaint from real estate customers is that agents don’t contact them back.

And unfortunately, the way some agents approach their online marketing & enquiry response systems only helps to exacerbate the problem.

1. Providing limited information can hurt your reputation

Many agents still believe that it’s best to provide limited information about a property over the internet & only upload the minimum information they can.

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Over the past few months it really seems like every week we are seeing a new feature or improvement being released by one of the top two real estate portals. Realestate.com.au release a minor update in the past week that hides the phone details of agents and Domain.com.au released their Radar search recently.

So what are we going to see next?

One rumour that’s been flying around for quite awhile now is that realestate.com.au is going to integrate a review system into their portal. Back in February last year Dave Platter (ex- Corporate Public & Investor Relations Manager at The REA Group) as a then contributor to this blog tested the concept on the readers with a post called “Here’s one way real estate agents can control the web’s future“. Of course Dave was quick to point out that he and Shaun DeGregario the then realestate.com.au General Manager both denied that the company had any plans to integrate such a system into the portal. Read the rest of this article »

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