A New Zealand real estate agency has closed the doors of its real-world office and opened up as a discount online real estate agency.”We found we had two businesses that competed with each other.

We had to make a choice, and we have decided our future in real estate lies with Jet Agent and the web,” owner John Bradley told New Zealand Property Investor.Bradley had run both Totally Kiwi Real Estate in the town of Paraparaumu and Jet Agent at www.jetagent.co.nz. He claimed Totally Kiwi had about 50 exclusive listings on its books at the point of closure but said that poor market conditions made the outlook bad.”
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Every now and then, the internet just starts to seem too damn complicated.

You’ve got XML, search engine optimisation (SEO), search engine marketing, pay per click, pay per action, PPM, social media, semantic web, viral, web2.0, web3.0 and even some talk of web4.0.

Oh wait; Web4.0 is already dead.

For people like real estate agents and professional communicators, people like me, sometimes you just want to go out back and put a bullet in your head rather than have to keep up with all this stuff.

(Then again, there are plenty of people who don’t keep up with it but feel very happy to spout off about it anyway. Maybe I could learn from them. Maybe I already have.)

That’s why I was so relieved to read this post on online and offline marketing, by Jack Trout. The gist of it is that a marketing strategy should above all be obvious and easy to understand.

That simplicity is one reason good online marketing strategies work so well.

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