With talk of search, social media and mobile, real estate agencies are starting to invest in building an online presence. But whilst all of these strategies are important to any agency strategy, it is important to make sure you are getting the basics right. Our recent consumer research has confirmed our initial thoughts, and that [...]
Real estate advertising gone wrong!
In the light-hearted spirit of the holidays, I submit these real estate classifieds ads, which are apparently from the US. (Editor Note: I should have posted this earlier, but it is still pretty funny) Talk about a motivated seller! Hard to heat and cool? If that’s the best you can say about it… All of [...]
No people in real estate photos, please!
Real estate agents in Australia take a lot of flack for the quality of the listings photos they upload to portals like realestate.com.au. And it is probably true that many photos could have been in slightly better focus. However, today, I think all Australian real estate agents should give themselves a firm pat on the [...]
Photography in Real Estate eBook Available for $15 USD
I have long been an advocate for real estate agents who take their own photography and virtual tours to educate themselves about the process. Finally there is an eBook that deals directly with real estate photography and tells it all in very easy to understand terms. The Author – Larry Lohrman is an real estate [...]
Photography for Real Estate
Isn’t the world of blogging great. There are now so many sites out there that I read all of the time and get RSS feeds from. Some of the bloggers on business2.com.au here have introduced me to some new ones and this is much appreciated. One I came across today was www.photographyforrealestate.net and this has [...]
Image Rules!
When it comes to images (photography) of property listings it is important to remember the age old saying “every picture tells a story”. Many agents today employ professional photographers and whether your agency sells or lease property it is important to understand photography will save you time and money. A few years ago I was [...]
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Beating realestate.com.au, and other fantasies
January 11, 2012
- Is Domain threatening Competition within the real estate industry? January 7, 2012
- Real Estate Group Blocks Syndication to National Property Portals January 30, 2012
- Ray White Offices Delivered a Sucker Punch by ex-Agent? **updated** February 2, 2012
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Thoughts on Realestate.com.au’s dominance
January 13, 2012
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The True Impact of the Internet on Holiday Rental Property Management
January 16, 2012
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Rent.com.au grows 300%
January 30, 2012
-
Why SOPA / PIPA matters to us all
January 23, 2012
- Ray White Offices Delivered a Sucker Punch by ex-Agent? **updated** February 2, 2012
- Real Estate Group Blocks Syndication to National Property Portals January 30, 2012
-
Rent.com.au grows 300%
January 30, 2012
-
Why SOPA / PIPA matters to us all
January 23, 2012
-
The True Impact of the Internet on Holiday Rental Property Management
January 16, 2012
-
Thoughts on Realestate.com.au’s dominance
January 13, 2012
-
Beating realestate.com.au, and other fantasies
January 11, 2012
- Is Domain threatening Competition within the real estate industry? January 7, 2012

















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