The Google Adplanner service allows advertisers more information on popular websites including demographic and traffic information. Now whilst I don’t want to advertise on any of these sites we can still use the information to compare the portals and major brands in our industry and the results throw up some predictable and not so predictable [...]
As we predicted Realestate.com.au started implementing a major upgrade today and are due to roll it out across all suburbs over the next few days. The update includes New Suburb Profile pages and realestate.com.au Local Voices. New Suburb Profiles The new suburb profiles provide additional sales data on each suburb including monthly and annual median house [...]
Realestate.com.au has been applying updates to their portal fairly regularly recently and sometime late Tuesday night or the early hours of Wednesdays morning that applied another update to at least the individual property pages. This time they have hidden the agents phone numbers behind some javascript code requiring the visitor to click on the “Phone [...]
Realestate.com.au released their statistics on the prior month as they always do but something was different this time. It wasn’t that it was a record month, they have claimed many records in past fact sheets.. highest visitors, highest gap, highest percentage… You name it – they have found every way to claim they are number 1. [...]
When the major real estate portals conduct their own client surveys the questions are obviously limited and never compare them openly to their competition. Also the published results are often handpicked to show them in the best light rather than an full, honest and open view of the results in a totally transparent manner. That’s [...]
Whilst there has been a great deal of discussion on the Google Real Estate launch here in Australia there may be an even bigger blow by the internet giant about to be delivered to our industry. In March this year a strange thing happened in the US when searching on Google. Websites that have never [...]
Late last year in a thread about the relaunch of Myhome I commented on this blog that I was willing to reconnect our property feed to Myhome if they fixed their data accuracy issues. That bear seems to be back in its cage so we reconnected our feed. Since returning to Myhome I am happy [...]
Agents in general are doing it pretty tough at the moment and instead of lending their customer base a hand and freezing prices what does realestate.com.au do…. Rocket prices up even further! I was once told by a friend that if you have bad news to deliver send it out on Friday and if its [...]
Last month in the UK an industry blog called Estate Agent Today (www.estateagenttoday.co.uk) started a visitor poll asking agents if they were going to renew there subscription with the UK’s leading website, rightmove.co.uk. That poll revealed that 75% of UK agents would not renew their subscription with the portal when they fell due. This has [...]
Seattle based Internet marketing firm SEOMoz launched its new Trifecta tool this week. This tool tries to measure the importance of a website, it collates a number of factors including Google Page Rank, incoming links, news articles and traffic sources – such as Alexa. It is a pretty rough guide, but in principal it should [...]
Okay, a couple of things have really been getting up my goat lately and I think agents should address these with their next sales representative meeting. Cheaper than newspaper advertising: I am getting sick and tired of hearing this argument from portals sales representatives, comparing newspaper advertising with online advertising is ridiculous. You don’t have [...]
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Thoughts on Realestate.com.au’s dominance
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Stay Connected with Business2.com.au by following us on one of our social networking websites.
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