Making online your “very owned” point of difference
Rupert Murdoch once said, “The Internet has been the most fundamental change during my lifetime and for hundreds of years. Someone the other day said, “It’s the biggest thing since Guttenberg,” and then someone else said, “No, it’s the biggest thing since the invention of writing.” Which is why I want to write about it.
Why, then in Australia (and everywhere else for that matter) do so many real estate agencies struggle with the basic concepts of intelligent online activation strategies? Read the rest of this article »
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