Realestate.com.au has rolled out what they call REA Labs where they are testing their new products prior to full launch.
The press release I received started like this “Global innovator in online real estate, the REA Group”, well it made me laugh a little bit, …….global innovator? I thought you had to do many unique things to be a global innovator?
Anyway, this site is pretty much a rip off of the Google Labs project which has been running for over ten years and there is nothing really unique on the site, but I do think it is a good idea and I am sure some pretty nifty things will come out of it.
I do like the REA Toolbar, but with so many toolbars out there it may be pushing manure up hill to get any real penetration. However this is one thing I will call an innovation as I have not seen anyone else do this to date.
The RSS feeds are also going to be a big thing in the future and as this technology advances and fins its way into our set top boxes we could be in for some real advances.
I will keep you posted on any new projects if I find them interesting!
