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	<title>Business 2 &#187; REALabs</title>
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		<title>Realestate.com.au release REA Labs</title>
		<link>http://www.business2.com.au/2006/12/realestatecomau-release-rea-labs/</link>
		<comments>http://www.business2.com.au/2006/12/realestatecomau-release-rea-labs/#comments</comments>
		<pubDate>Mon, 11 Dec 2006 01:04:17 +0000</pubDate>
		<dc:creator>Peter Ricci</dc:creator>
				<category><![CDATA[Portals]]></category>
		<category><![CDATA[REA]]></category>
		<category><![CDATA[REALabs]]></category>

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		<description><![CDATA[Realestate.com.au has rolled out what they call REA Labs where they are testing their new products prior to full launch. The press release I received started like this &#8220;Global innovator in online real estate, the REA Group&#8221;, well it made me laugh a little bit, &#8230;&#8230;.global innovator? I thought you had to do many unique [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" title="Real Estate" href="http://realestate.com.au">Realestate.com.au</a> has rolled out what they call <a target="_blank" title="REA Labs" href="http://labs.realestate.com.au">REA Labs</a> where they are testing their new products prior to full launch.</p>
<p>The press release I received started like this &#8220;Global innovator in online real estate, the REA Group&#8221;, well it made me laugh a little bit, &#8230;&#8230;.global innovator? I thought you had to do many unique things to be a global innovator?</p>
<p>Anyway, this site is pretty much a rip off of the <a target="_blank" title="Google Labs" href="http://labs.google.com">Google Labs</a> project which has been running for over ten years and there is nothing really unique on the site, but I do think it is a good idea and I am sure some pretty nifty things will come out of it.</p>
<p>I do like the REA Toolbar, but with so many toolbars out there it may be pushing manure up hill to get any real penetration. However this is one thing I will call an innovation as I have not seen anyone else do this to date.<br />
The RSS feeds are also going to be a big thing in the future and as this technology advances and fins its way into our set top boxes we could be in for some real advances.</p>
<p>I will keep you posted on any new projects if I find them interesting!</p>
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