75% of Current Subscribers Will NOT Renew?
by Glenn Batten, on 19th November, 2008 • 30 Comments
Last month in the UK an industry blog called Estate Agent Today (www.estateagenttoday.co.uk) started a visitor poll asking agents if they were going to renew there subscription with the UK’s leading website, rightmove.co.uk.
That poll revealed that 75% of UK agents would not renew their subscription with the portal when they fell due. This has lead to many weeks of hot discussion in the UK ultimately resulting in some massive changes in their industry.
Could a similar situation arise here in Australia if agents were forced with rises in fees in trying times by one of the major portals? In Australia realestate.com.au is in a similar position and has made it clear they will be increasing fees significantly.
Firstly, to put this in perspective, as Simon Baker commented on his site PropertyPortalWatch, anybody could complete the poll. This meant that the results were not going to be an accurate representation of exactly who would cancel. It revealed more the underlying sentiment of the industry and since then UK agents have been extremely vocal about the way they have been treated.
The agent complaints centre on two major issues, Rightmove’s fee structure and their attitude towards agents. Sound familiar?
Many agents started to advertise their rental properties more so Rightmove went for the jugular going so far as to increase rental advertising costs by 30% in the past year. It is no wonder that they lost 500 agents in July and has been losing around 300 agents every month since.


