Late last month Realestateview undertook a small makeover to the residential section of their portal. What they’ve done is enhanced the usability of the site, provided extra content, improved the styling and overall, offer site browsers a better experience. The key homepage improvements include: Search – is now the main priority on the homepage allowing [...]
The Google Adplanner service allows advertisers more information on popular websites including demographic and traffic information. Now whilst I don’t want to advertise on any of these sites we can still use the information to compare the portals and major brands in our industry and the results throw up some predictable and not so predictable [...]
On the 5th of August we at realestateVIEW.com.au announced the acquisition of Myhome.com.au, taking us one step closer to becoming a truly national portal. The creation and success of an industry based portal is an issue that has been hotly debated on Business2 in the past, as has realestateVIEW.com.au’s ability to be a significant force [...]
In a huge industry move realestateview has just acquired Myhome one of their key competitors in the real estate portal space. This move by realestateview follows their recent expansion into other states and territories across Australia. As Petra Sprekos explains on Property Portal Watch the “acquisition complements realestateview.com.au’s existing offering for estate agents and consumers [...]
The REINSW are holding their official launch event tonight to mark the first stage of rolling out the National Industry Based Real Estate Portal, RealEstateView.com.au and their National Sales Data platform, PropertyData.com.au into the NSW market. Prior to the launch a number of the major real estate franchise groups have demonstrated their support for the [...]
It seems that realestateview.com.au wants to play with the big boys and in doing so, will definitely come under the telescope from other industry groups and agents across Australia. Let me make this clear, I think it is great to see more competition and realestateview.com.au have certainly ramped up efforts in recent times, however there [...]
Throughout Australia, Real Estate Agents have been screaming out for a National Industry Based Real Estate Portal for years and while the real estate institutes had previously decided that they wanted to run state based portals seperately, only 2 institutes managed to achieved any significant success with their real estate portals, REIWA.com.au in WA and [...]
With another interest rate rise just announced agents are no doubt worried about the impact that this could have on their sales and inventory for the rest of the year ahead. This and other questions were answered by a recent realestateview.com.au survey conducted in late March which has revealed the effect interest rate increases are [...]
A recent national survey of 1100 users, conducted by www.realestateVIEW.com.au aimed to gather data on potential home buyers in 2010 and their feeling about the year ahead, as well as the sacrifices they would be willing to make to purchase a property. While rising interest rates and house prices are concerns echoed by many home [...]
Most major real estate groups will conduct regular brand surveys to gauge just how their brand is positioned into the marketplace. They are normally conducted through expensive surveys. Results often include statistics for prompted and unprompted awareness of your brand. Naturally these reports focus on the brand that engaged them… the group paying the bill. [...]
The Australian Real Estate Portals Survey is now closed and the results are in. Overall we had over 500 people who viewed the survey and 92 participants complete it in full. None of the questions were compulsory and not every question was answered by everybody. Several of the questions required choices to be selected against [...]
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