Santa Claus: He’s easy to believe in, because when you do, you get lots of gifts. There’s a clear financial benefit to closing your eyes to reality in the case of the bearded fat man.

There are other Christmas-time myths that aren’t so beneficial. Yet, some people believe in them despite the cost. For example, most people know that traffic to realestate.com.au (and our similar sites around the world) is usually a bit lower in December.

The mistake comes when they assume the same is true in January.

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