Registering and using multiple domains names was strategy used by many as a great tool for building your business and creating a bigger online presence. Because of the higher costs and strict controls placed on .com.au domain names many agents chose to collect .com domains which are cheap and easy to get.Collecting multiple domains were promoted as a way :

1. Keep your competition from registering a domain name that draws visitors to them instead of you.
2. Increase your exposure in the search engines provide customers more ways to find you when searching the Internet which drives more traffic to your Web sites.
3. Create distinct advertising and promotion strategies that target different markets.
4. Protect your brand and online identity from those who may have unsavoury purpose

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