Posts Tagged ‘Search’

Glenn Batten

Australian Real Estate SEO – Part 3

Australian Real Estate SEO – Part 3

SEO Series

This article is the third in the series. The first article introduced the concept of SEO and focussed on the initial tasks and housekeeping to prepare your website to improve its SEO and monitoring that improvement. The second article concentrated on Referral Building and how to increase the authoritative value of your website. This article will concentrate on the very important task of keyword research. Read the rest of this article »

Glenn Batten

Dust off those old dotcom domains

Dust off those old dotcom domains

Registering and using multiple domains names was strategy used by many as a great tool for building your business and creating a bigger online presence. Because of the higher costs and strict controls placed on .com.au domain names many agents chose to collect .com domains which are cheap and easy to get.Collecting multiple domains were promoted as a way :

  1. Keep your competition from registering a domain name that draws visitors to them instead of you.
  2. Increase your exposure in the search engines provide customers more ways to find you when searching the Internet which drives more traffic to your Web sites.
  3. Create distinct advertising and promotion strategies that target different markets.
  4. Protect your brand and online identity from those who may have unsavoury purpose

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