Tag Archives | Marketing

Leverage your brand, don’t differentiate from it

By on November 26, 2009 in Design, Marketing

What separates great marketing from good marketing is simplicity and consistency. The easier you brand is to remember and recall the more people will be drawn to it and, ultimately, the more people will respond to it. In real estate terms this simply means that if you tamper with your branding and advertising, even a [...]

brand, Marketing

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Marketing Real Estate: How much $ is enough?

By on July 4, 2008 in Marketing, Newspapers
Marketing Real Estate: How much $ is enough?

How do you know how much to spend marketing real estate? Some interesting survey data that just became available should be of help. A video marketing company in the US surveyed 1,304 real estate agents to see how much they spent. There isn’t a lot of info here, but what there is is gold. One [...]

Marketing, Newspapers, Real Estate, Video

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Online real estate marketing. Isn’t it obvious?

By on April 19, 2008 in Marketing
Online real estate marketing. Isn’t it obvious?

Every now and then, the internet just starts to seem too damn complicated. You’ve got XML, search engine optimisation (SEO), search engine marketing, pay per click, pay per action, PPM, social media, semantic web, viral, web2.0, web3.0 and even some talk of web4.0. Oh wait; Web4.0 is already dead. For people like real estate agents [...]

Marketing, online

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