Tag Archives | Trading Post

The Future of the Newspaper, Part One – The Print Version

By on October 16, 2009 in Media, Newspapers

This past decade we have seen many markets rocked by the digital era, none more so than the news & entertainment industry. We only have to look at our own lifestyles to know just how much has changed. The demands we place on what we read, watch and listen to – are quite astoundingly different [...]

Mirande Devine, Peter Fitzsimons, Roger Corbett, RSS reader, The Age, The Sydney Morning Herald, Trading Post

Read full story • Comments { 5 }

Trading Post closes down print versions! Ron Walker saves Fairfax?

By on September 30, 2009 in Media, Newspapers, Research, Technology, What's New

When Telstra paid AUD $636 million for he Trading Post in 2004 many questioned yet another wasted acquisition for the Telco giant (the list is long). Today those questions have been vindicated as Telstra has now shut down the 22 print versions of the Trading Post to concentrate on the online edition. Another hit will [...]

ABC, Fairfax, News Ltd, PBL, Ron Walker, Telstra, Trading Post

Read full story • Comments { 27 }

Sensis Changing Tactics Again

By on May 30, 2008 in Marketing, Search

In a never say die attitude Sensis are changing their online strategy again. Late last year they virtually abandoned their justlisted.com.au site and made it a simple doorway site to Domain’s data but now they want www.tradingpost.com.au to change to an auction system and take on the mighty ebay. Sensis bought www.tradingpost.com.au in 2004 for [...]

Ebay, Sensis, Trading Post, White Pages, Yellow Pages

Read full story • Comments { 21 }

Just Listed Bundled with Trading Post

By on April 11, 2005 in Portals

As predicted on this site Just Listed has begun bundling the Just Listed Guide (Sydney)in with the Trading Post Newspaper. This could be the start of Just Listed going nationwide, or it could be the start of Just Listed going down. Whilst the bundling of Just Listed (owned by Sensis) makes some sense for Sensis [...]

Just Listed, Trading Post

Read full story • Comments { 2 }