Tag Archives | Video

Time to KILL OFF real estate cliches?

By on March 21, 2011 in Marketing, Real Estate Agents, Video

When dealing with a medium as relatively new to real estate as ‘video’, its application demands a big re-think around dialogue. Voice-Overs. And presentation to camera. You see. Viewers ‘can see’ it is a kitchen. There’s no point in pointing it out to them. “As you can see, I’m in the kitchen.” Yup. We kind’a [...]

Real Estate Cliches, Video

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3 Online Solutions for Agents to Watch Out For in 2011

By on January 21, 2011 in Mobile, Soapbox, Software

Each and every year we see new online solutions or technology that enter our industry, many are raised and discussed here at length on this blog. There are 5 levels of adoption in most innovations and the challenge of many of these solutions is to break through the Innovator and Early Adopter levels and start [...]

mobile, mypropertyaddress.com.au, Realestate.com.au, thehomepage.com.au, Video

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Ban adjectives in property films

By on December 18, 2009 in Real Estate Agents, Video

When one of the country’s best news directors, Peter Meakin, (http://en.wikipedia.org/wiki/Peter_Meakin) crossed from what was then the No 1 News Network of Nine (Kerry Packer – God Bless his soul) to Seven, one of the first things he did (I heard) was ban adjectives from all news and current affairs reports. Peter’s direction was subsequently [...]

Adjectives, Barney McGrath, Video

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The Death of a Newspaper

By on February 28, 2009 in Newspapers, What's New

A great read and a moving story of a newspapers demise. After 149 years and 311 days, the Rocky Mountain News published its final edition on February 27, 2009. Final Edition from Matthew Roberts on Vimeo. The people who put this together should be commended as it is a very thought provoking piece.

Rocky Mountain News, Video

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Marketing Real Estate: How much $ is enough?

By on July 4, 2008 in Marketing, Newspapers
Marketing Real Estate: How much $ is enough?

How do you know how much to spend marketing real estate? Some interesting survey data that just became available should be of help. A video marketing company in the US surveyed 1,304 real estate agents to see how much they spent. There isn’t a lot of info here, but what there is is gold. One [...]

Marketing, Newspapers, Real Estate, Video

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When the web goes down

By on May 23, 2008 in What's New

On this blog we are talk an awful lot about online real estate marketing, but what happens when…the web goes down? (Gasp.) Thanks to South Park, you can find out. It is a bleak vision–but hilarious. (Thanks, filteredmedia.com.au.)

South Park, Video

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