How do you know how much to spend marketing real estate?

Some interesting survey data that just became available should be of help. A video marketing company in the US surveyed 1,304 real estate agents to see how much they spent. There isn’t a lot of info here, but what there is is gold.

One thing that jumped out at me: The agents surveyed said a significant portion of their listing budget was spent on newspapers, even though only 20.4 percent said they think this medium is “effective.”

Yet, 49 percent felt that online ads were “very effective.” The reason more agents aren’t putting their money where the results are is that they feel the vendors want print advertising.

Read the press release.

Read the eMarketer story.

On this blog we are talk an awful lot about online real estate marketing, but what happens when…the web goes down? (Gasp.)

Thanks to South Park, you can find out. It is a bleak vision–but hilarious.

(Thanks, filteredmedia.com.au.)