In a recent press release, RE/MAX boast 99.9% of the national share of voice in TV advertising in the US for the first quarter of the year, but RE/MAX & other real estate franchises should take a close look at how ineffective their marketing of these TV commercials has been over the internet. RE/MAX claims: [...]
Ted Prize Winners 2009
We all know how much I love the TED Talks, it is a regular feast of creativity and brilliance from some of the most amazingly gifted people on the planet. Every year, TED names three new recipients for the TED Prize. These are the winners’ acceptance talks, where they reveal their wish to change the [...]
Ted Talks
One of my favourite websites is called TED. TED stands for Technology, Entertainment, Design. It started out (in 1984) as a conference bringing together people from those three worlds. Since then its scope has become ever broader. The annual conference now brings together the world’s most fascinating thinkers and doers, who are challenged to give [...]
REA Release locality guides
Realestate.com.au have released a range of locality guides for suburbs across Australia. I watched a couple of these and my first thought was that they are well produced, look good and are lo0ng enough to provide some decent data. However really not much information is forthcoming, more so a little bit of fluff, but hey, [...]
Now this is what you call a Property Video!
Prop Vid (which has affiliations with REA) sent me a video last week of a shoot that they recently completed for a property in Queensland. I have to say that this is impressive. The shoot took one week and involved a pretty large team. I can see this kind of marketing really pushing forward in [...]
Domain supporting videos?
Domain.com.au has added videos to the mix when you view property listings images [view here]. However an agent I spoke to today informed me that there is nowhere in the administration back-end where you can add movies. Maybe this is a feature that is coming soon? Maybe it is a feature for Adore clients only? [...]
Why Movies are the Future for Agents
Ok , there are not too many believers out there when it comes to property listing movies being downloaded by consumers, but my belief it will be the key differentiator for many top quality agents in the future and this is why.
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Tim Bonnefin: Andrew, why dont you take on one or two "full ser...
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Robert Simeon: Very interesting Greg - our Business Facebook page...
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Greg Vincent: Oops! Also... Chris, Hugh, Adam & Chandelle ar...
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Greg Vincent: Bill, you're right. In many cases agents set up a...
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You know who I am: I worked at Ray White for a period of time and the...
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Bill: Greg, The new feature will have it's benefits ...
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Marc: Realestate.com does have a mobile app for iphone a...
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vic Del Vecchio: A nice story Ryan.. just goes to show how a niche ...
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Real Estate Mackay: rent.com.au is really a good brand name in austral...
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Ryan O\'Grady: As per this post http://www.business2.com.au/2011/...
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Beating realestate.com.au, and other fantasies
January 11, 2012
- Real Estate Group Blocks Syndication to National Property Portals January 30, 2012
- Ray White Offices Delivered a Sucker Punch by ex-Agent? **updated** February 2, 2012
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Thoughts on Realestate.com.au’s dominance
January 13, 2012
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The True Impact of the Internet on Holiday Rental Property Management
January 16, 2012
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Rent.com.au grows 300%
January 30, 2012
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Why SOPA / PIPA matters to us all
January 23, 2012
- Facebook to Launch Fans Connection via Email February 9, 2012
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Realestate Commercial.com.au succeeds in fundraising
February 9, 2012
- Facebook to Launch Fans Connection via Email February 9, 2012
-
Realestate Commercial.com.au succeeds in fundraising
February 9, 2012
- Ray White Offices Delivered a Sucker Punch by ex-Agent? **updated** February 2, 2012
- Real Estate Group Blocks Syndication to National Property Portals January 30, 2012
-
Rent.com.au grows 300%
January 30, 2012
-
Why SOPA / PIPA matters to us all
January 23, 2012
-
The True Impact of the Internet on Holiday Rental Property Management
January 16, 2012
-
Thoughts on Realestate.com.au’s dominance
January 13, 2012
-
Beating realestate.com.au, and other fantasies
January 11, 2012











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