Posts Tagged ‘Virtual Agent’

Glenn Batten

Virtual Agents Revisited

Virtual Agents Revisited

A few posts in recent months have focussed on the concept of the virtual agent.  Dave Platter first commented on events in the states and how that might effect the local industry in a post titled “Victory for Virtual Agents in US Could Lead to Threat to Traditional Agents in Australia

Dave followed up with “The Rise of the Virtual Real Estate Agent” and then again with ”Inside of the Mind of a Road Warrior a Real Estate Agent Who Replace Her Office With Technology

During all the discussion Dave came up with a good definition of a Virtual Agency :-  ”Agency whose principal storefront is a website, that acquires and serves customers principally online, that serves either or both buyers and sellers. May also be a discount agent.”

Many agents have a great virtual presence but nobody for mind could be considered as a true Virtual Agent. Teena Andrews from Dave’s third post was really more of a remote worker to a bricks and mortar agency and Dave called her a “Road Warrior”.

The other day I had call from Dave Paddington, a friend who had left the real estate industry in July last year selling his rent roll and equipment, or so I thought. The call was over another matter but the conversation quickly turned to his new business. It turns out he had not left the industry at all but had been busy developing a Virtual Real Estate Group called Uhoo –  www.uhoo.com.au. A franchise that if Dave has his way will place a virtual agency right in the backyard of many traditional agencies.

I fired off some questions to Dave that you might find interesting. Read the rest of this article »

Dave Platter

The Rise of the Virtual Real Estate Agent

The Rise of the Virtual Real Estate Agent

In the comments to my 30 May 2008 post on the rise of the American virtual real estate agent, there was plenty of confusion about what exactly a virtual agent is. The details of the settlement of the lawsuit against the National Association of Realtors also created lots of confusion.

A friend just pointed me to an article about how the Realtors lawsuit empowers virtual agents on MarketWatch.

Online Real Estate Agents Get Advantage

It’s the best written description of what’s going on that I’ve seen. Here’s the essence of it. For anyone wed to the traditional business model, it’s scary stuff.

“The Justice Department reached a tentative settlement with the National Association of Realtors that essentially forced traditional real estate brokers to give Internet-based agents access to home-listing information that they had previously been denied.

“Online real estate agents often charge discounted commission fees and let buyers review listings at their own pace, but for years those Internet-based brokers in many parts of the country could not access more than 800 Multiple Listing Services nationwide affiliated with the national Realtors group. An MLS is a database of regional properties for sale.

“The traditional argument against opening the MLS system to online brokers was that it would result in a significant cut in commissions for traditional real estate agents. Indeed, that’s precisely what government officials wanted.”