Notice anything different about the shop fronts of your competitors lately? Let’s hope not as you could be missing out on valuable leads as your competitors take advantage of interactive window displays.
Although window display screens have been around the real estate industry for a few years only recently the touch screen style display has become popular amongst agents, vendors and property seekers. The recent edition of the Australia Real Estate Bulletin has a lot on replacing traditional Window Display Cards with interactive window display screens.
There are basically two varieties you can install. The first is the window display screen which allows an agent to choose a number of properties to display and the screen rotates through this selection. The other type is an interactive display screen which allows a vendor or property seeker to browse ALL of an agency’s listings and even make an enquiry. From out the front of a real estate agency users can pretty much do what they would normally perform at their desk with their computer browsing an agent’s website.
Is this a benefit? Well, I’m never hanging around out the front of my local real estate agency so I would never use such a device. However, I can see a use for this particularly in tourist areas as people on holidays always have a tendency to look for real estate. Read the rest of this article »
