Tag Archives | Yellow Pages

Unsolicited Mail – Dead on Arrival

By on February 10, 2011 in Design, Legal, Marketing, Real Estate Agents, Soapbox

For a few years now I have been writing about unsolicited marketing materials landing in your traditional mailbox and how the tides of environmental change will eventually outlaw this practice. Casting my mind back to 2004, I remember arriving in Sydney and actually being quite shocked at how much of this junk was floated around [...]

James Packer, Nine, Yellow Pages

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Some Things

By on June 13, 2009 in Soapbox

Got a few news snippets to share with you all. Property Partner launches, then other people them know that you are in our community to meet a potential property partner (to purchase a property together).Users can then identify the qualities they want in a property partner and find a match by searching the network and [...]

Adobe, contribute, Property Partner, Ted, Yellow Pages

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Dumb and Dumber Real Estate Awards 2008

By on December 19, 2008 in Newspapers, Soapbox

Well what a year it has been, with just about every major company in the real estate and classifieds market vying for entry into this years awards. So how do you make our dumb and dumber awards? Well quite simply, you make a schoolboy mistake, try to cover something up or worse still knowingly do [...]

ABC, Channel 10, Channel 7, Channel 9, Domain, Dumb, Dumb and Dumber, Firefox, Google Chrome, Internet Explorer, James Packer, Kevin Rudd, Microsoft, MyHome, PBL, REA, REA Group, Real Estate Institutes, Safari, SBS, Yellow Pages

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Some Interesting Web Traffic Statistics

By on June 28, 2008 in What's New
Some Interesting Web Traffic Statistics

Google Trends has allowed users to compare the the number of searches for specific keywords. You could compare how popular searches for “Sydney Real Estate For Sale” compared against “Sydney Property For Sale”. Just recently Google has added the ability to compare actual visitors to specific sites. Your site has to produced significant traffic to [...]

Domain, Ebay, Google, Justlisted, MyHome, REA, Sensis, Trends, White Pages, Yellow Pages

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Sensis Changing Tactics Again

By on May 30, 2008 in Marketing, Search

In a never say die attitude Sensis are changing their online strategy again. Late last year they virtually abandoned their justlisted.com.au site and made it a simple doorway site to Domain’s data but now they want www.tradingpost.com.au to change to an auction system and take on the mighty ebay. Sensis bought www.tradingpost.com.au in 2004 for [...]

Ebay, Sensis, Trading Post, White Pages, Yellow Pages

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Dumb and Dumber Awards 2007

By on December 19, 2007 in Radio, Soapbox, Television

Every year since 2004 I have been adding my own dumb and dumber awards. Usually is it a hard slog getting so many out the door, but why was 2007 different? Anyway sit back and have a giggle at some of the dumbest moments in real estate and technology for 2007. PBL & MICROSOFT 1. [...]

Domain, Fairfax, Microsoft, MyHome, Nine, PBL, Peter Ricci, REA, Realsearch, Sensis, Seven, Telstra, Ten, Yellow Pages

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Yellow Pages Advertising Closing Soon

By on July 22, 2007 in Media

Now for all of you that must have a great big Yellow Pages Advertisement, here are a few tips from Uncle Peter. Make sure you take out a bigger advertisement than your competitor. I am sure your local representative will let you know how big you must go. If you really want to flex your [...]

Yellow Pages

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Yellow Pages Re-think

By on March 28, 2006 in Media

It is that time of year again – a time of year where we are all faced with advertising in the Sensis owned Yellow Pages Online and Offline directories (Telstra). I had a phone call today from Sensis and found the salesperson polite and very well drilled. However his biggest problem lies in the fact [...]

Yellow Pages

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Ditch expensive Yellow Pages advertising!

By on July 11, 2005 in Marketing

Well it is that time of the year again when Yellow Pages wheels out a massive advertising campaign telling us how we better not miss out on this years directory. My views are clear on this…….expensive Yellow Pages Advertising is a complete and utter waste of money for real estate agents. 10 Years ago yes, [...]

Yellow Pages

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Goodbye Telstra?

By on October 10, 2004 in Media

With the Howard Government elected for a record fourth term and more than likely having control (or near) of the Senate Australia is in for an interesting time ahead. Industrial reform, sale of Telstra and Media ownership laws are going to be key issues over the next 12 months. What can we expect?

Telstra, Yellow Pages

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