Well it is that time of the year again when Yellow Pages wheels out a massive advertising campaign telling us how we better not miss out on this years directory.

My views are clear on this…….expensive Yellow Pages Advertising is a complete and utter waste of money for real estate agents.

10 Years ago yes, you needed to advertise in the directory but lets face it, these days the vast majority of your market is online!

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With the Howard Government elected for a record fourth term and more than likely having control (or near) of the Senate Australia is in for an interesting time ahead. Industrial reform, sale of Telstra and Media ownership laws are going to be key issues over the next 12 months. What can we expect?
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