Brand Development

Developing a matching Internet brand strategy is one of the most important steps an agent can take to improving their online presence.

Why is it that agents care so much about presentation in newspaper guides yet care so little about their online brand?

Your brand identity will be continuously be communicated through the life of your online business.

To begin the development of your brands strategy you must have an understanding of these four marketing components:

* Primary Target Customer and/or Client
* Your Competition
* Product and Service Mix
* Your Unique Selling Proposition

By identifying these components of your marketing plan you will be creating the core the basis of your brand strategy. An effective branding process will create a unique identity that differentiates you from the competition.

SEO For Real Estate
Listing Leads
Agentpoint Real estate

About Peter J Ricci

Peter Ricci is the Director of Agentpoint.com.au, Business2.com.au, Ginga.com.au and ZooProperty.com and has been involved in designing and developing real estate systems and websites since 1997. In July 2001 Peter founded Business2.com.au to help real estate agents better understand the power of the Internet and the real estate landscape in Australia and New Zealand. Since then he has penned over 300 articles on a variety of subjects in the real estate technology industry. Business2.com.au is now the leading real estate technology site in Australasia.
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