Internet overtakes television in UK – new poll from Google claims!

If Free to Air television did not have enough problems with Pay TV taking market share and advertising revenues away from them they are hit by a new survey from Google showing that British Internet users spend more time on the Internet than watching TV!

The report showed British Internet users spend an average 164 minutes online daily – compared with an average of 148 minutes a day for TV.

Read the full article here.

I think this trend would be similar here in Australia.

This is why a growing amount of companies are increasing their advertising budgets online and why television, newspapers and radio is struggling to create any growth in revenues. This also explains why traditional media companies such as News Ltd, Fairfax and PBL are buying more and more online assets.

In my opinion I think traditional media companies think if they own all of the major websites in Australia and New Zealand then they can get back to controlling the advertising spend of big business.


SEO For Real Estate
Listing Leads
Agentpoint Real estate

About Peter J Ricci

Peter Ricci is the Director of,, and and has been involved in designing and developing real estate systems and websites since 1997. In July 2001 Peter founded to help real estate agents better understand the power of the Internet and the real estate landscape in Australia and New Zealand. Since then he has penned over 300 articles on a variety of subjects in the real estate technology industry. is now the leading real estate technology site in Australasia.

3 Responses to Internet overtakes television in UK – new poll from Google claims!

  1. Sharyn March 13, 2006 at 6:47 pm #

    Well this is UK TV, not Australian, markets are very different between countries. Australia TV is not as convaluted as UK TV

  2. peter March 13, 2006 at 6:50 pm #

    True, however I think you will find similar trends across the world and I should have noted their are millions of Internet sites and only 4 real TV networks so business will not desert TV advertising, but it has become more and more of a playground of multi nationals. In other words most businesses cannot afford to advertise on TV. This opens the Internet (advertising) to smaller businesses

  3. Paul March 17, 2006 at 4:01 pm #

    I predict that by 10 years internet television will be a major form of entertainment. On demand is the way to go and most people will control pretty much everything from an internet connected computer/appliance in the lounge room.

Leave a Reply