Fairfax Courts Google

In a new agreement with Google, Fairfax will use Google Adwords across its network of websites including Google Maps with a shared revenue model between the two parties. Google will also carry Fairfax videos across its video networks. It is believed that the two organisations are going to be looking at other opportunities to work together.

It seems also that Google Maps will be a large part of this union and we will look to see even more mapping coming into the way we search for goods and services in the future.

In my opinion this is a very smart move by Fairfax. It will know that there will be certain markets Google enters that it will clash with but at the same time Fairfax understands that being with them has far more advantages than trying to play against them.

Fairfax, Google

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About Peter J Ricci

Peter Ricci is the Director of Agentpoint.com.au, Business2.com.au, Ginga.com.au and ZooProperty.com and has been involved in designing and developing real estate systems and websites since 1997. In July 2001 Peter founded Business2.com.au to help real estate agents better understand the power of the Internet and the real estate landscape in Australia and New Zealand. Since then he has penned over 300 articles on a variety of subjects in the real estate technology industry. Business2.com.au is now the leading real estate technology site in Australasia.

One Response to Fairfax Courts Google

  1. snoop May 22, 2007 at 1:03 pm #

    Intelligent move
    Its called co-opetition

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