Well here is one from left field, Domain and Justlisted are now in bed together. JustListed will carry all of Domain.com.au’s listings. The great thing is that if you advertise on Domain.com.au your listings automatically appear on JustListed.
Now why? Well because Justlisted started out as a pretty cool little site, then it simply did nothing and sat back and watched everyone just basically laughed at them. Earlier this year the site was down for a couple of weeks for maintenance, almost never heard of in today’s online world!
I have never got the principal of this site. It basically carries hardly any property information, a few pictures resized, a description, some pricing and that’s about it. Hardly a site that has visitor loyalty stamped across it.
So who benefits from this deal? Well the Sensis owned JustListed gets a national website without having to pay sales people. Domain get another reason for agents to join them. Bit of a win win for both parties.
Sensis probably figure they can make money alongside the advertising, but to me it just says ‘we give up’. Maybe Sensis are becoming more accountable instead of continually blowing 10’s of millions on ordinary products (read Sensis search)
Here is the press release:
Domain.com.au and Just Listed are pleased to announce an exciting new partnership.
Effective August 1 2007, real estate agents who advertise on Domain.com.au will automatically have their listings displayed on Just Listed at no additional cost.
We also look forward to extending the reach of JustListed clients, by bringing together two of the longest established and most successful real estate sites in Australia.
How do I take advantage of this partnership?
If you currently advertise on Domain.com.au, please upload your listings as normal.
If you do not advertise on Domain.com.au, our Customer Care Team will help you through the process – allowing you to advertise across both sites for the one price.
Please contact Amanda Evans, on 02 8596 4881 or sales at domain.com.au.
This agreement replaces all previous listing methods for Just Listed clients.
Domain.com.au is the easiest way to reach your property audience. Leveraging the strength and credibility of the Fairfax Media network – reaching out to 1,958,642* unique browsers.
Domain.com.au is Australia’s Best Classifieds website – as voted by Australian Interactive Media Industry Association (AIMIA), 2007.
Editor Note: I grant Domain.com.au as being a ‘long established and successful site’ but NOT JustListed. As for Australia’s Best Classifieds Website, well the other big players (REA) did not enter that competition, but still it was a victory Domain have hardly been shy about in press releases.