Domain and JustListed get into bed

Well here is one from left field, Domain and Justlisted are now in bed together. JustListed will carry all of Domain.com.au’s listings. The great thing is that if you advertise on Domain.com.au your listings automatically appear on JustListed.

Now why? Well because Justlisted started out as a pretty cool little site, then it simply did nothing and sat back and watched everyone just basically laughed at them. Earlier this year the site was down for a couple of weeks for maintenance, almost never heard of in today’s online world!

I have never got the principal of this site. It basically carries hardly any property information, a few pictures resized, a description, some pricing and that’s about it. Hardly a site that has visitor loyalty stamped across it.

So who benefits from this deal? Well the Sensis owned JustListed gets a national website without having to pay sales people. Domain get another reason for agents to join them. Bit of a win win for both parties.

Sensis probably figure they can make money alongside the advertising, but to me it just says ‘we give up’. Maybe Sensis are becoming more accountable instead of continually blowing 10’s of millions on ordinary products (read Sensis search)

Here is the press release:

Domain.com.au and Just Listed are pleased to announce an exciting new partnership.

Effective August 1 2007, real estate agents who advertise on Domain.com.au will automatically have their listings displayed on Just Listed at no additional cost.

We also look forward to extending the reach of JustListed clients, by bringing together two of the longest established and most successful real estate sites in Australia.

How do I take advantage of this partnership?
If you currently advertise on Domain.com.au, please upload your listings as normal.

If you do not advertise on Domain.com.au, our Customer Care Team will help you through the process – allowing you to advertise across both sites for the one price.

Please contact Amanda Evans, on 02 8596 4881 or sales at domain.com.au.

This agreement replaces all previous listing methods for Just Listed clients.

About Domain.com.au
Domain.com.au is the easiest way to reach your property audience. Leveraging the strength and credibility of the Fairfax Media network – reaching out to 1,958,642* unique browsers.

Domain.com.au is Australia’s Best Classifieds website – as voted by Australian Interactive Media Industry Association (AIMIA), 2007.

Links:
www.domain.com.au
www.justlisted.com.au
www.sensis.com.au
Editor Note: I grant Domain.com.au as being a ‘long established and successful site’ but NOT JustListed. As for Australia’s Best Classifieds Website, well the other big players (REA) did not enter that competition, but still it was a victory Domain have hardly been shy about in press releases.

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13 Comments

  • Dave Platter
    Posted August 1, 2007 at 4:12 pm 0Likes

    Peter, I thought your readers might like to know more of the back story.

    JustListed came to us about doing a transaction along these lines, but we knocked it back.

    Here

  • Peter
    Posted August 1, 2007 at 4:53 pm 0Likes

    Hi Dave. Well looking at that deal there was not allot in it for you guys. In fact I would have thought the only reason you could possibly take on that kind of deal would be to prevent anybody else from doing it.

    I would like to see Domain keep the work they have been doing up. I would also like to see them go aggressively with rural press integrations, I do hope this will not slow the process down.

  • Geoff
    Posted August 1, 2007 at 6:59 pm 0Likes

    “In fact I would have thought the only reason you could possibly take on that kind of deal would be to prevent anybody else from doing it.”

    Well said Peter, I guess no one at REA thought of that, until now ….DOH !

  • Peter Ricci
    Posted August 2, 2007 at 8:37 am 0Likes

    Hi Geoff, not sure if you are having a go at me or not there Geoff?

  • Peter
    Posted August 2, 2007 at 8:43 am 0Likes

    It seems maybe Domain and Fairfax jumped the gun a little on the Just Listed partnership. I did notice that in their Press Release Domain had a new Just Listed Logo and this is not on Just Listed’s website. Also another glaringly obvious thing is that Just Listed’s website still only caters for Sydney and Domain’s press release did not mention that this was just for the Sydney area.

    Ooops!

  • Geoff
    Posted August 2, 2007 at 1:05 pm 0Likes

    I meant you are right, REA should have done a deal of sorts to lock out Fairfax but they didn’t think of it. I think Fairfax have the view of spreading their listings over a wide range of distribution points not just one web site.

  • Elizabeth
    Posted August 2, 2007 at 1:52 pm 0Likes

    Good Afternoon,

    This is a very interesting development.

    As a former user of Justlisted I am intrigued to find out what happens to all the current Justlisted customers. Do they now have to start paying domain for the service which Justlisted provided them?

    If so, how is this a win for the Justlisted loyal customers?

    Also, does this mean that all the data we all put into the Justlisted system, now goes straight to APM?

    No wonder fairfax jumped at this deal, it is a good one for them. More paying customers and more data for APM.

    Just wondering what is in it for us?

    E

  • Geoff
    Posted August 2, 2007 at 2:22 pm 0Likes

    “If so, how is this a win for the Justlisted loyal customers?”

    It’s easy to be loyal when you don’t pay anything.

  • Elizabeth
    Posted August 2, 2007 at 5:24 pm 0Likes

    Insightful Geoff. However your approach obviously does not apply to my particular relationship / ‘loyalty’ to Justlisted, as I left it some time ago.

    What I am wondering though is, for those who are used to the service and have not paid in the past, where does this leave them?

    It all comes down to how domain treats the existing customer base and how they manage the changeover.

    E

  • Geoff
    Posted August 2, 2007 at 5:28 pm 0Likes

    Most of them would already be paying one of the portals and ,if not, it’s about time they did. This gives them the chance to stay on JL and get Domain as well.

    Some will drop off but you cant really run a business giving your services away forever and if an agent doesn’t want to pay then who needs them ?

  • snoop
    Posted August 2, 2007 at 7:35 pm 0Likes

    Smart move for both.
    I call it co-opetition.
    Just listed can potentialy add some distribution horsepower for agents in the future if Telstra/SensIS ever work out how to market on the internet.
    And that is the big question here.

  • Chris
    Posted August 4, 2007 at 1:37 pm 0Likes

    Sounds like a deal that two companies who can

  • mark
    Posted June 28, 2011 at 6:44 pm 0Likes

    this website is like justlisted as well http://www.alitech.com.au

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