Domain raises the bar – a little bit of love back to agents!

Domain.com.au (through Domain Property Data) recently announced a new initiative to up the ante to arch rival Realestate.com.au. Here is a snippet from the Domain.com.au press release.

Domain Property Data has always equipped you with the most reliable and accessible market knowledge. Now we are changing the industry by offering Domain.com.au agents free access to advertised sales and rental history, as well as agent reported sales results.

All an agent needs to do is accurately report their sales data through their feed to Domain.com.au and they will have access to this data. I think this is a great idea and hopefully that start of a new trend.

Having accurate sales data is important to both Domain.com.au and Realestate.com.au as it is valuable data, so measures to improve the quality of this data can only help Domain.

Follow the link below to read full press release from Domain.com.au

FREE ‘JUST LISTED’ AND ‘JUST SOLD’ AGENT DATA
Domain Property Data has always equipped you with the most reliable and accessible market knowledge. Now we are changing the industry by offering Domain.com.au agents free access to advertised sales and rental history, as well as agent reported sales results.

Our new agent reported data platform is launching on the 2nd March.

Agents that report their sales results to Domain Property Data will be able to keep up to date with properties that have ‘just listed’ or ‘just sold’ right across the state, for no extra charge. What’s more, your sold properties will enjoy increased exposure across various sections of Domain.com.au and several of the Fairfax Media newspapers and websites.

Domain.com.au also distributes sold content, including weekly auction and private treaty sales results, to a wide range of media channels, and auction results are syndicated for publication in leading metropolitan, community and regional newspapers and internet portals. To ensure that your sales success is published across these channels, report your property sales to Domain Property Data.

When searching on Domain Property Data, you will have the ability to do the following:

  • View a property’s sales data (price, sale type, etc) and key attributes (bedrooms, bathrooms, etc)
  • Search a property’s advertised sales and rental history
  • View historical agent reported sales data for the property.

In addition you and your team can receive a weekly email from Domain.com.au, keeping you up to date with agent reported sales in your key markets.

Agents that do not subscribe to Domain.com.au and/or do not report their sales results will not be able to access agent advised data on Domain Property Data. Please note, Domain Property Data is not available in Western Australia.

To access agent reported ‘just sold’ and ‘just listed’ data on Domain Property Data or to find out more about Domain.com.au simply contact your Account Manager or call us on 1300 799 109.
Report your sales success easily

You can now report your sales results easily (even when the sales price is marked ‘Confidential’) via your bulk uploader or Domain.com.au Agent Admin.

As well as gaining free access to Domain Property Data, agents who regularly report their sales success will also benefit from increased exposure for their agency.

Agents that choose not to subscribe to Domain.com.au and do not report sold data will not be able to access Domain Property Data.

Kind Regards
The Domain.com.au Team

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8 Comments

  • Craig
    Posted February 28, 2009 at 12:48 pm 0Likes

    The real news would be if this information would be available for users/buyers of domain.com.au when searching for a home.

  • snoop
    Posted March 1, 2009 at 11:53 am 0Likes

    Another deparate strategy to compete.
    They need to double traffic and nationaly to be a competitor to the number one
    They already give consumers recent sales on domain listings
    seems they are just destroying apms business after overpaying for the other half of it a year or so back

  • Peter Ricci
    Posted March 1, 2009 at 9:31 pm 0Likes

    Hi Snoop, I think it is a good strategy. Domain.com.au are definitely number 2, but by creating some goodwill to agents and obviously consumers by providing valuable data, I think it is a step in the right direction. It may well be 100 of these little measures that claws back some of the power of REA and that can only be good for the whole industry.

  • Craig Adams
    Posted March 1, 2009 at 9:56 pm 0Likes

    Peter or Glenn,

    While your on the things that Domain are doing how is the Nine MSN deal looking for them a few months in. I can’t remember who blogged about it but has there been an effect to the traffic numbers or have Domain done their dough?

  • Peter Ricci
    Posted March 1, 2009 at 10:19 pm 0Likes

    Craig, a press release came out last week about how domain.com.au had taken the lead in NSW, but it was so vague it really wasn’t worth a comment. It didn’t give any real figures and I really was none the wiser after reading it – just a bit of fluff really.

    I would imagine that Ninemsn would bring quite a few more visitors but it would be interesting to know how many.

  • PaulD
    Posted March 2, 2009 at 9:15 am 0Likes

    You can be sure – if it was any good, they’d be talking about it.

  • Robert Simeon
    Posted March 2, 2009 at 9:50 am 0Likes

    I agree this is a very positive mood as Fairfax Digital have struggled to fully understand how to best utilise APM given that they have concentrated more on the Domain functionality and treated APM like a missing cousin. By bringing APM under the Domain umbrella this offers greater branding opportunities that benefits agents and consumers.

    It would be interesting to know the rankings of Domain (APM), RPData and Residex?

    From my discussions with Fairfax Digital management where they have set some very positive goals in place – all achievable. Refreshing to see a portal working on their business for the benefit of consumers and agents.

    REA appear to only add third party advertisers to the detriment of agents and consumers.

  • Paddy
    Posted March 2, 2009 at 12:09 pm 0Likes

    This is a very strategic move by Domain.

    With rumours that RPData and REA will part company this year (www.propertyportalwatch.com), Data will become a key play.

    More than likely, RPData will offer a portal based off their extensive Data products. With RPData having a greater market-share than APM already, this is probably a needed life line to APM.

    REA will probably follow the other players (again), and will explore data options to add to their offering. However, given that they appear to be on a cost savings approach, they will more than likely attempt to acquire a smaller data player than invest in producing a totally new platform.

    Of the small data players in the market, Property Data Solutions (PDS) seems the most likely player. They have some good penetration in QLD, and the company is owned by Tom White (Ray White family), which draws upon the existing relationship between REA and Ray White.

    Property Data Online (PDOL) owned by the REIV would also be a good choice for REA to partner with to catch up to Domain. This would be a great opportunity for the Institutes as a whole, to come to the table and balance the equation.

    It looks like Domain have jumped everyone else at the moment. It will be interesting to see if it’s a successful play.

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