Enormo classify themselves as “The world’s largest real estate portal”, if you look at the countries they have infiltrated then they may well be correct.
Enormo is an international real estate portal with over 7 million property listings from 70 countries around the world. They also have over 60 country-specific ‘gateway’ domains which they use for their portals in most countries.
A quick glance at the site and you will see it is nice and clean with no 3rd party advertising clutter. This enables pages to quickly load and because only 1 image is included on property pages also helps speeds things up. Another thing worth noting is that on the property page there is a link which sends users directly to the agent’s website. This is great for agents as unlike other Australian portals property seekers can easily navigate to an agents website.
The only issue with the portal at the moment is the lack of power of their property search tool:
- Users can only search via state or city. This is ok at the moment but as they get more and more properties users in Australia will want to search via Suburb.
- When you type in ‘Brisbane’ to the main search tool only Brisbane in the United States appears. This could be because this search tool isn’t set up to draw data from the Australian database yet, but to have any impact in Australia they need to correct this.
How much does it cost?
“Agents can list their properties for US$129 (1-100 listings) or US$188 (101-1000 listings) per month, on a rolling subscription basis; there are discounts available for Partner agents and regular offers for certain segments of vendors.”
Given how tight things currently are in the Australian real estate market and that free portals like Myhome and Homehound struggle to attract agents to list properties, I am not too sure agents will have the budget to allocate money to another portal.
But hey, this is an international real estate portal so they do have an offering of potential international property buyers that stretches further than any other Australian portal!