I recently found this SEO (Search Engine Optimisation) study on the leading Real Estate websites in the US. The report was created by Randi Thorton who specialises in SEO for the Real Estate Industry in the US but because of its global nature the information is just as valid here in Australia as it is in the US.
Other than Devnet, who have only just setup a specialised Real Estate department this is the first time I have come across a dedicated Real Estate SEO specialist.
The study is targeted to the uninitiated or SEO beginner so is perfect for someone trying to understand just what the SEO subject is about. It shows you just how simple changes can effect how your website looks on Google and how to make it stand out on the search engine results pages. Most of the changes she recommends can easily be implemented by any agent using their content management systems.