Real estate on mobile phones? Layar becomes a playa!

I have seen so many mobile applications in the past few years come across my desk, all accompanied by grandiose claims on how it will revolutionise the way we search for property.

However, maybe, just maybe, someone might be into something here. It is called Layar and it has been developed by an innovative team of Dutch developers at

How it works

Layar is derived from location based services and works on mobile phones that include a camera, GPS and a compass. Layar is first avaliable for handsets with the Android operating system (the G1 and HTC Magic). It works as follows: Starting up the Layar application automatically activates the camera. The embedded GPS automatically knows the location of the phone and the compass determines in which direction the phone is facing. Each partner provides a set of location coordinates with relevant information which forms a digital layer. By tapping the side of the screen the user easily switches between layers. This makes Layar a new type of browser which combines digital and reality, which offers an augmented view of the world.

Can it work as a standalone tool? I don’t know, but I would say Google, MSN and Yahoo would be very interested in the technology. Maybe the technology could work integrated into a mobile browser or tool. I just love the innovation though. Just imagine the uses for it!

Android, Dutch, iPhone, Layar, mobile, SPRX

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About Peter J Ricci

Peter Ricci is the Director of,, and and has been involved in designing and developing real estate systems and websites since 1997. In July 2001 Peter founded to help real estate agents better understand the power of the Internet and the real estate landscape in Australia and New Zealand. Since then he has penned over 300 articles on a variety of subjects in the real estate technology industry. is now the leading real estate technology site in Australasia.

2 Responses to Real estate on mobile phones? Layar becomes a playa!

  1. The Insider June 18, 2009 at 7:33 am #

    This is fantastic and will work well in Europe, Japan and the United States but until the government sorts out the slow broadband in Australia this technology can never become popular here.

  2. Glenn Batten June 18, 2009 at 8:14 am #

    My HTC Magic arrives tomorrow so I will have to check it out..

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