Mohbe – mobile phone real estate

3 minute read

Both Domain and REA have created mobile phone websites allowing users to search and view property through their mobile phone. However, I’m not aware of any agency websites which have been optimised so property seekers can view the agencies properties through a mobile device. This is all about to change due to a nifty web application called Mohbe.


Mohbe allows real estate agencies in any country to have their own agency branded mobile phone website for all of their property listings. The mobile phone websites are viewable through any mobile phone which has an internet browser and access to the internet.

Mohbe specialise in providing real estate agents with mobile phone property listing websites without the agent having to do anything.

But this isn’t all that Mohbe offers agents and property seekers. What makes this product completely unique are the options available to a property seeker to get the property url into their mobile phone.

Each mobile phone property website has its own unique QR Code and Mohbe tiny url making it easy for property seekers to navigate to through their mobile phone.

Mohbe uses the latest in barcode technology by allocating a QR Code to each property. A property seeker will scan this QR Code using their mobile phone camera which will then automatically load the mobile property page in the phone’s browser. For those users who do not have a camera phone, they can quickly enter the Mohbe tiny property url into their browser eg Agents enter their listings into Mohbe either manually through the interface or automatically via xml data feed from their real estate property listing company.

Now this is really cool as it means agents can display these QR Codes in all of their print media eg. Sign boards, newspaper ads, magazine ads, brochures, flyers and even in their window displays. Imagine taking a photo of a QR Code displayed on a property sign board and being able to view a complete virtual tour while your standing on the footpath. It also means agents can display more property listings with less property information reducing the cost of print marketing.

The only shortcoming I see with the application is that although the agent’s logo is included in the mobile property websites, the website is branded with the Mohbe blue which could conflict with some agents branding. I’d really like to see the application allow agencies to choose from a colour pallet, the background colour so it blends better with their agency brand. I also think within the interface they need some kind of summary of listings, accompanied with a way to sort property listings similar to the Domain or REA back-ends.

Putting these small issues aside, Mohbe is an innovative and useful application which should be embraced by the real estate community.

Note: Agentpoint was responsible for the design and development of Mohbe and has an equity ownership stake in it.

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  • a.hurst
    Posted August 5, 2009 at 8:57 pm 0Likes

    Open2view has already launched QR code technology into the New Zealand market with the Australian market now ready to take advantage of this technology. Agent property pages on Open2view are branded with agency logo and colours.

    QR code is a very flexible technology, you can have a code on your buiness card that contains your business details, a simple scan and save to contacts, voila! Too easy.

  • Cameron
    Posted August 10, 2009 at 10:51 am 0Likes

    We rolled out a very similar service last month – so perhaps this isn’t a first.

  • Peter Farrell
    Posted August 16, 2009 at 8:00 pm 0Likes

    Cameron, yes you have a mobile phone solution for Real Estate. But that is where the similarities with end. The system creates unique QR Codes and web addresses for each agent property. From looking at your mobile site you are simply delivering a website for real estate agents.

    Open2view has a mobile solution? I cannot see it on their site.

  • Mobile
    Posted August 18, 2009 at 12:44 am 0Likes

    This is really cool as it means agents can display these QR Codes in all of their print media eg. Sign boards, newspaper ads, magazine ads, brochures, flyers and even in their window displays.

  • Robert Simeon
    Posted September 1, 2009 at 12:17 pm 0Likes

    We are now running Mohbe and I must admit that the technology is sensational and we look forward to receiving feedback from clients. Here is an example which you need to tpye into your phone to get the best result. Or copy and paste it in an email and send it to yourself. Thanks Ryan – great job 🙂

  • Peter Ricci
    Posted September 2, 2009 at 10:58 am 0Likes

    Is that the right link or have you sold another multi million dollar home in Mosman Robert?

  • Glenn Batten
    Posted September 2, 2009 at 12:08 pm 0Likes

    Robert.. or do a QR Code for it…

    click on this to bring up the QR code… and scan it with your phone

  • Robert Simeon
    Posted September 2, 2009 at 1:23 pm 0Likes

    Well we have had a great week – however this property is still seeking a new owner. I checked it and it seems fine. We are already receiving great feedback from clients who are most impressed with this application. Such clever technology and so simple – just like it should be.

  • Glenn Batten
    Posted September 4, 2009 at 8:58 am 0Likes

    Robert.. that property came up as no longer available for me as well yesterday.. but its working again today.

    You might want to keep an eye on it.

  • Robert Simeon
    Posted September 4, 2009 at 3:11 pm 0Likes


    Thanks – we had a little bug which hopefully now has been ironed out.

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