With the release of Google Real Estate in Australia and them pushing the emphasis back onto the agents website I though I would provide some timely tips to help optimise your website images. They say every little bit helps!
Pictures clearly have an advantage over words. Agents deliver images to potential customers that may have no means of viewing that property. Why not tag these images correctly.
This is what a typical image code would look like [img src=””/images/192a/94736.jpg”” alt=””image”/”]. Clearly, a search engine robot has no way of categorizing this image. There is no information for it to file this image under other than it is an image.
Here are 3 simple procedures you or your photographer can do to get your images ranking on the first page of search engines.
Lets create another format of the above image code and add some information that will enable the image to be categorized.
- give the image the name of the property address including the suburb
- utilize the “alt” tag and put the property address including suburb in
- reference the code directly from your website
The new code should look like this:
[img src=””http://www.yourwebaddress.com.au/images/27-oakland-drive-sydney.jpg” alt=””24″]
For added points include the image width and height.
[img src=””http://www.yourwebaddress.com.au/images/27-oakland-drive-sydney.jpg” alt=””24″ width=””400”” height=”“300”/”]
I have used this technique successfully. Type “mobile phone websites” in Google and go to the images tab. I have images in positions 1, 4, 10 and 14 on the first page.