Throughout Australia, Real Estate Agents have been screaming out for a National Industry Based Real Estate Portal for years and while the real estate institutes had previously decided that they wanted to run state based portals seperately, only 2 institutes managed to achieved any significant success with their real estate portals, REIWA.com.au in WA and RealEstateView.com.au in VIC.
Thankfully, it now appears that almost every Real Estate Institute in Australia has decided to put their support behind establishing a National Industry Based Real Estate Portal throughout Australia called RealEstateView.com.au.
“I have been involved with the REI’s for the last 14 years and I can honestly say that this the closest we have come to being in complete alignment on this issue. I have no doubt that all REI’s including the REIA are 100% committed to making this work not only with the portal but also including the collection of national sales data.
The combined membership of the REI’s is over 8000 RE offices so the potential is huge.”
“The Corporate Structure will need to be fair and equitable and take into account all the members needs.”
“Whilst I can’t comment on the proposed structure, I can advise that we are awaiting on one remaining State to come on board.”
“an Industry owned and operated Portal, is closer than a lot of people think, we have been working to our strategy which includes the REIA, State REI’s, Franchise groups and others and we have deliberately kept under the radar, however the success or otherwise of an industry owned portal rests entirely with the Agents across Australia.
The Agents have the clients, the content and they can drive the eyeballs, we have proven this in Melbourne and it’s time that they understood that around Australia. However they also need to understand you can’t compete with multi-billion dollar media companies by offering a free service.”
Enzo also said “if any Real Estate Office want’s to subscribe,they should email firstname.lastname@example.org”
There has been a significant groundswell of interest from agents about this latest news and having recently spoken to RealEstateView.com.au General Manager Petra Sprekos, it appears that a number of agents from NSW and QLD have already expressed interest in subscribing to the RealEstateView.com.au site.
The roll out of the RealEstateView.com.au site also coincides with the proposed collection of national sales data via PropertyData.com.au.
I’d be very interested to hear others thoughts on this important industry development.
Is there anything you would like to see included? Are there any suggestions you may have as to how this roll out could happen quicker or perhaps some improvements you feel RealEstateView.com.au could make?
PS: If you’d like to read the original comments from Enzo Raimondo, they were posted on my previous article Domain.com.au Agrees to Upload Over 1700 Private Sellers in One Go