If applications like iTunes present themselves as the ‘proverbial coffin’ for the music industry, Creative Commons provides the nails to hammer it shut – and change the way we produce content forever – just like Wikipedia re-shaped the encyclopedia.
Creative Commons licenses allows you to publish your work online, while letting others know exactly what they can, and can’t do with your work. You keep your copyright but allow people to copy and distribute your work provided they give you credit.
CC is already having an absolutely enormous impact on the creative production environment, for instead of having to use library music – or processed tracks offered up in Garage Band or Sound Track Pro – video production houses are now be able to access a whole world of talent.
CC applies to almost everything. It strives to provide undiscovered talent with a global stage – via the Internet. How will it apply to your marketing collateral?
The photographs you commission tomorrow; the words you have your copywriters draft; the video content your production companies deliver – is it Creative Commons?
What’s the impact?
Guest Author: Brett Clements from Platinum HD