In the last few years, we’ve seen an explosion in online video. The world now watches 80 million hours of YouTube a day. Cisco estimates within 4 years, over 90% of data on the web will be video.
In the January edition for WIRED Magazine, Chris Anderson, Head of TED – the global conference on Technology Entertainment & Design – wrote a compelling article on Crowd Accelerated Innovation and how online video WILL change the world.
Anderson describes how videos on YouTube are allowing people and groups across the world over to study how things are done – over and over again (with pause and re-wind) and improve on them, sharing ideas in ways that supercharge creativity and innovation.
Anderson says this phenomenon is increasing as more and more web content is dominated by video. One of many examples Anderson references is The LXD – The League of Extraordinary Dancers – which performed at last year’s OSCARS.
The LXD is a dance troupe put together from the best of the best of YouTube, based on the observation of film-maker Jon M Chu: “Dancers have created a whole global laboratory online. Kids in Japan are taking moves from a YouTube video created in Detroit, building on it within days and releasing a new video, while teenagers in California are taking the Japanese video and re-mixing it to create a whole new dance style.”
Software programmers, photographers, cinematographers, musicians, writers have all benefited from sharing ideas across the web, because what they create and output is digital.
But now. Through online video, industries that previously had no access to being able to produce and share video content, can plug in. The first few years of the web didn’t see a lot of video. The files were too big; the networks too slow.
That’s changing, fast. Video packs a huge amount of data, but Anderson says are brains are wired to de-code it.
Apart from powerful images and dialogue working together, hidden in the discordance of vocals, the eye contact, the human expressions, and the passion of somebody sharing information on video is some real magic.
“When you are through changing – you’re through.” Bruce Barton
Guest Author: Brett Clements from Platinum HD