2011 seems to be shaping as a year that will make or break some social media companies. In my opinion we will see the further entrenchment of niche Software as a Service (SaaS) companies and some of our past favourites go the way of the Dodo
Twitter is a little on the nose to me and I am going to predict a sharp decline in 2011. Sure, Twitter will exist in some form or another well into the future but to me it is finished as a mass marketing tool and will eventually be relegated to some important niche communications. Twitter’s revenue making announcement early last year completely lacked any corporate imagination and signalled to me to be the beginning of the end for the company (and a multi billion dollar entity) and unless they innovate well I cannot see the service lasting in its current format for too many years. It is great for cross communication and breaking news alerts and it should play on those strengths.
Google has made a great move in move with Eric Schmidt stepping down at Google and being replaced with Larry Page. Schmidt has made just about every web developer nervous (including me) as some of his comments were against every moral grain the company had built over the years and some of his recent comments were just idiocy! Hopefully Larry Page can get the company back on track, his communication is poor, but hopefully he has worked on this over the years.
Eric Schmidt did an amazing job in his initial years of organizing the company and building revenues and profitability, but he has shown he struggles with communication and needed to be replaced.
Facebook goes from strength to strength and has now reached a valuation of around 50 billion. It does however make you wonder how they are going to satisfy the demand from all investors for revenues, especially in the light of them recently raising another billion of dollars. This places pressure on the company to massively increase revenues when they already should be very profitable.
There are many opportunities for Facebook and it will be interesting to see if they show a little more imagination than the Twitter crowd. I think adding personal related services that are paid for makes just as much sense as the boring old advertising model favored by investors.
I prefer to use Facebook for just family and friends, however I now see some really good opportunities there for our business and Facebook give developers the tools to build out some pretty cool applications. Here are some of our recent Agent additions from my company. You should talk to your developers to get them to build out some apps for you just to test the water. All you need is your own page (not your personal account)
Will Facebook continue it’s amazing growth? Maybe, however, I see a more local version of my personal life, something that is open source and that I have 100% control over who has access to what. I havent seen it yet, and really do not know what it is – but it definitely is not one company controlling my whole digital personal life.
How many companies are offered a buyout of billions of dollars only to reject it and see their valuation plummet in the ensuing years? Yes, many we have already forgotten about. Groupon rejected Google’s billions and now have to compete with that very same company as Google has just announced they will be launching a competing service. There is a moral to this story – sell your bloody company when you get a decent offer. There are many businesses/ideas you can build with a few million/billion dollars.
I will stay on this site as long as it is free, but to me it is just a chest thumping load of junk. Currently it ranks below my own company site as far as referring traffic (all of the articles on this site are linked to my linkedin.com profile) and from what I can tell this is useless fro business to consumer. For business to business we might see something, but not for the real estate industry.
Rupert got his money back on this investment early. But in the ensuing years MySpace has cost him big big money and he can kiss it goodbye as it is currently burning through 100’s of millions of dollars a year. It was a lame duck from the beginning (disorganized, spam) and is a perfect example of why you sell early! Listening to Rupert speak about technology is excruciating. He simply doesn’t have a clue, quotes like Facebook being a fad, Google struggling once it matures and then his continual assault on free news (BBC< AC etc) is childish and gets him nowhere. Your own blog
If you have a real estate website and you are not blogging about local market, local news, local events then you are missing out the the biggest opportunities for personal and business growth. If you want to start on the ground floor, get a FREE WordPress.com blog and start playing. If you want a professional blog under your own domain name speak to your developer.
Isn’t it wonderful that we have one news organization in the world that actually operates like all major news organizations once did? I hope there are many more years to come of people leaking information we should already know to organizations such as Wikileaks. Stand up for these freedoms we enjoy at all times and never be a hostage to your own motives!