Early last month Domain launched their real estate directory by adding an additional “Directory” tab to their main navigation. The directory allows site users to browse for a variety of real estate industry service providers, viewing their profiles and contacting those they’re interested in.
The directory is powered by another Fairfax owned company, OMG a digital advertising company. OMG have over 30,000 Australia domain names and active websites, with 60 + of them being key industry categories. A few examples include:
With specific industry based domain names all running a directory powered from a central database, makes OMG quite successful at connecting customers with their client’s businesses.
Businesses can pay as little as $19.95 pm for a basic subscription on 1 site through to $97 pm for a premium subscription on 20 industry sites. Each business receives their own page which displays the usual business details including description, images, operational hours, testimonials and reviews.
From Domain’s perspective the Directory adds another aspect to their portal and an additional feature for property seekers. It’s also a good experience using the directory, as the layout is quite functional and the predictive search is very intuitive.
Fairfax often state they can deliver better results for their clients and this integration of their two brands is example of how they can drive enquiries to their businesses.
I’m hoping Domain can incorporate this directory into their real estate agent search which will provide users with a much more useful and enjoyable experience when searching and comparing agents.