Google Launches Insights Customer Surveys

Google yesterday announced the launch of Consumer Surveys, a new service from Google that will allow organisations to create polls to measure the success of different products, services and other ideas.

Businesses can create fully customisable surveys and collect results for just a few cents (0.10) per response. The surveys are deployed from multiple Google affiliate publishers. My take on this is that if and when this becomes available for any website to run a survey on (including then this SaaS will become a massive success. However for now you will have to create targeted surveys across the web from approved Google Publishers.

Google Consumer Surveys: How to create surveys

A walkthrough of how to target surveys to custom audiences using Google Consumer Surveys. Learn more at

Google Consumer Surveys: How to target custom audiences

A walkthrough of how to target surveys to custom audiences using Google Consumer Surveys. Learn more at

Google Consumer Surveys: How to view your results

A walkthrough of how to view results using Google Consumer Surveys. Learn more at

Google, Insights, surveys

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About Peter J Ricci

Peter Ricci is the Director of,, and and has been involved in designing and developing real estate systems and websites since 1997. In July 2001 Peter founded to help real estate agents better understand the power of the Internet and the real estate landscape in Australia and New Zealand. Since then he has penned over 300 articles on a variety of subjects in the real estate technology industry. is now the leading real estate technology site in Australasia.

10 Responses to Google Launches Insights Customer Surveys

  1. Lisa Tremolada March 31, 2012 at 7:36 am #

    Thanks Peter. Interesting. The only problem is you can’t guarantee the people responding, fit your criteria. The ones who receive the questions are not targeted by keywords on a profile like say Facebook PPC… I’m wondering how they will decide who to show the survey to- based on what criteria? They did say gender and location. That’s too broad.. Seems like it will be quite random.

  2. Peter Ricci March 31, 2012 at 8:03 am #

    Hi Lisa

    Yes, it is a start, but I dont like the publisher network, I think people should be able to create surveys and embed them onto their own websites. This way it is more about them than Google

  3. Lisa Tremolada March 31, 2012 at 8:23 am #

    I guess they are trying to market to people who want to ask very general questions to the very general population. If you do have a list/data base or traffic to your website, you would be better off using a tool called ‘survey monkey’ . Until they start collecting more targeted information, i can only see it being very generalized. Maybe it will pull the keywords from google plus… That would make more sense? Interesting anyway.

  4. Nick March 31, 2012 at 9:13 am #

    Not applicable in Australia yet. The people filling out the surveys are US only.

  5. Peter Ricci March 31, 2012 at 9:15 am #

    Oh, I forgot to mention that, thanks Nick!

  6. PaulD March 31, 2012 at 12:02 pm #

    Seems all a bit vague. Lisa is right, you can target a survey to exactly whom you want with Survey Monkey ( which has now combined with Zoomerang) Just looking back, the first survey we did with Zoomerang was back in 2005. The response rate will always be low, however it depends on the subject, and how you ask the questions. Ask easy, non-specific ones first, and then get to the point. We sent surveys to tenants, property owners, vendors and potential buyers.
    It wasn’t earth shattering research, but it turned up a few points that we weren’t aware of, I remember.

  7. Glenn Batten April 2, 2012 at 7:56 am #

    The difference between say Survey Monkey and Google’s surveys is that with Survey Moneky you are only targetting those people you have got to visit your website or you know an email address for. They are already biased they visited your website and therefore the results are not really that independent. With Google’s surveys they know enough about people for you to target specific demographics but essentially it is probably as random as you could make it. Some of the people would have probably never have heard of your company before..

    Seems it was tailor made for political parties and media companies to run political polls. ๐Ÿ™‚

  8. Peter Ricci April 2, 2012 at 8:19 am #

    Very true, however if Google gave you the ability to embed, then theoretically you could have your survey on any website.

  9. Glenn Verdult April 8, 2012 at 9:07 pm #

    Hello i am Glenn Verdult

    I enjoy reading your articles

    I am looking forward to read more..

  10. Phil Kells April 10, 2012 at 3:03 am #

    Tried this out the other week (I’ve been waiting for ages for google to appear in this space, so I was excited to see it)

    Have to say I was completely underwhelmed by most of it. the concept really interesting on the surface but I found the execution rigid, and very limited.

    Glenn – I think you are spot on – great for a general population straw polls – and with a US presidential election just around the corner seems like a good fit for every news outlet in the US to conduct quick and simple polling on any topic they can think of, while creating yet another way for google to monitise their audience.

    Peter to you point regarding embedding – google want you to buy their completes – makes little sense that they would allow you to embed surveys on your site.

    It’s a shame – I had higher expectations of this… maybe it will improve as it evolves – I guess that will depend on demand/use.

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