How Pinterest May Be Great for your Real Estate Agency

For those of you living under a rock, a new social website has been gaining incredible ground. It’s name is Pinterest and the demographic for this site is overwhelmingly women and for those of us that have used Pinterest, it can be highly addictive!

Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

How Pinterest Works

By its very nature, Pinterest is a very visual system and a great way to organize ideas, inspiration and snippets from the others and the web. You can create boards for decorating ideas, local properties, local events and as it is very visual based medium it actually ignites its users creativity.

So here’s a breakdown on how to use Pinterest…

  1. Request an invitation. Alternatively if you know someone already on Pinterest, ask them to send you an invitation. That way, you can get started straight away. Even if you dont know someone on Pinterest it only take a few days to get an invitation.
  2. Registering: You can sign up with your Facebook or Twitter account or create a totally fresh username and password.
  3. Follow Friends. There are a few ways to find friends who are already “pinning”. There is a friend finder tool and it will search your Twitter, Facebook, and most major email accounts.
  4. Get Busy Creating Boards. Boards are basically categories. You can create as many categories or “boards” to add content to.
  5. Start pinning! There are three ways to start pinning, basically. First, follow some people you already know and check out their boards. You can repin their pins onto any of your boards/categories, this to me is the best way to get started.

Once you are accustomed to the processes of Pinterest you should begin adding new pins. If you come across a website with Pinterest Icons you can add them to your board. or speak with you r web developer about adding the Pinterest Code to your website. Remember, Pinterest will only add items with images.


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About Peter J Ricci

Peter Ricci is the Director of,, and and has been involved in designing and developing real estate systems and websites since 1997. In July 2001 Peter founded to help real estate agents better understand the power of the Internet and the real estate landscape in Australia and New Zealand. Since then he has penned over 300 articles on a variety of subjects in the real estate technology industry. is now the leading real estate technology site in Australasia.

14 Responses to How Pinterest May Be Great for your Real Estate Agency

  1. Nick March 8, 2012 at 9:56 am #

    I can see why the demographic is mostly women.

    The concept doesn’t interest me too much. Now the other half….I better not tell her about this site.

  2. Peter Ricci March 8, 2012 at 10:36 am #

    Nick, you might be surprised to know that half pretty much controls most property decisions, if not, you might have a surprise for you in the future!

  3. Robert Simeon March 8, 2012 at 10:58 am #

    Eighty percent of the property decision making process is done by women.

  4. Peter Ricci March 8, 2012 at 11:38 am #

    Hi Robert….That low?

  5. vic Del Vecchio March 8, 2012 at 1:03 pm #

    The other 20% are from Gay men Peter 🙂

  6. Peter Ricci March 8, 2012 at 1:04 pm #

    Well they clearly have better taste than us!

  7. Sal Espro March 9, 2012 at 10:28 am #

    So sexual preference is linked to ‘taste’ (in home selection?) Interesting. Or are you suggesting gay men have better taste in sexual partners, Peter, in that they choose males rather than females? No a topic I would have expected on this type of forum.
    Over to you Robert 🙂

  8. Peter Ricci March 9, 2012 at 10:42 am #

    Interesting that this is how you read into that comment Sal 🙂

  9. Sal Espro March 9, 2012 at 10:49 am #

    What was your intention, Peter?

  10. Peter Ricci March 9, 2012 at 11:39 am #

    So how many of you people are actually on Pinterest?

  11. vic Del Vecchio March 9, 2012 at 2:06 pm #


    If my comment is being taken the wrong way or out of context the the previous repartee, can you remove it? Didn’t mean to get Salespro offside 🙂

  12. Bill March 9, 2012 at 2:45 pm #

    Peter, I received an invite and joined, must admit I’m struggling getting this old brain around it.

  13. RK Realty Group April 2, 2012 at 5:13 pm #

    Sounds like digg or stumbleupon… on another note, demographics show that there are more women buying property than men. somthing to think about!

  14. Mount Eliza Unit For Sale April 19, 2012 at 8:12 am #

    After reading about the impact Pinterest has been having, I started to integrate the use Pinterest into our online and social media marketing campaign for selling a Mount Eliza unit.

    Page views doubled each of the next two days. There’s also been a significant rise in Twitter followers as a result. See for the details.

    Of course, it’s too early to tell if these are the right eyeballs that will generate more interest and calls to our real estate agents. But it’ll be interesting to watch.

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