Introducing the new, the luxury property website from the team behind, has just relaunched with a new more elegant look, better features and cutting edge cloud based technology.

The slick new was designed to appeal to those in the market for luxury homes. They reasoned that those looking for high-end property would surely want to search for it on a better-looking website. What’s more, they’d want to do it on as user-friendly a site as possible, which is why the tried-and-tested new is now easier to browse than ever.

New features include:
  • Pinterest style expanding layout
  • Specialised Mobile Site
  • Suggested keyword searches Eg jetty
  • Expanded bed, bath & car numbers to reflect this market

According to the property data website, in 2009 (the year was launched) over 600,000 residential sales were made in Australia, and 4% of these were over $1million. Year to date in 2012, that figure is over 4.7%. looks forward to having more properties and a greater variety of luxury homes than ever before.

The site merges print intro online as browsing through the site has the feel of flicking through a luxury property magazine. That’s why the new uses larger images, and has been optimised to be seen on bigger screens. Featured listings are now bigger, giving featured properties a better chance of being seen.,,

SEO For Real Estate
Listing Leads
Agentpoint Real estate

About The Insider

Ryan has been involved in the real estate industry for a number of years. During this time he has operated web based real estate businesses along with provided consulting to the real estate software development industry. Ryan operates and is actively involved with the design and development of real estate systems, software and web sites in the United States, Australia and New Zealand.

9 Responses to Introducing the new

  1. Nick October 16, 2012 at 9:41 am #

    Looks like their javascript is still a little rusty. The autocomplete on the front page is quite jerky and has no cache. They need to implement a 0.3s delay and a cache to make it butter smooth. Try typing in a suburb and watch the suggestions dance around.

    With the new expanding layout the ads are scattered randomly and I’m not too sure that it works well.

  2. Robert Simeon October 16, 2012 at 1:04 pm #

    An excellent lesson here – I have been saying for years now that property portals should ban agents from ad copy on the property page (nobody reads it). How clean and attractive is the property page.

    Huge congratulations! REA and Domain – take note!

  3. Michael October 16, 2012 at 3:21 pm #

    Thanks for for checking it out Nick. We’re still ironing out some of the bugs with the search function, we’ve done a bit more work to make the experience much smoother.

    As for the ads, we took the Pinterest approach of fitting the tiles together based on different screen resolutions, rather than having holes in the page. So depending on your resolution (we looked at the most common resolutions), the layout and positioning of ads will change.

    Thank you for your feedback, much appreciated.

  4. Peter Daverdson October 16, 2012 at 9:44 pm #

    Got some good ideas though DAMN you need to do something about page performance.

    Its pretty poor that you dont return anything back to the browser until after 2.5 seconds for a search in a suburb.


    Your fonts coming out of google are blocking the above the fold render which is pretty bad.

    Web page test is your friend 😀

    Also you may want to do some cache busting on your images so you can cache your “static” images (form that domain) longer than 900 seconds! (thats not very ‘static’ IMO).

    Here is what it looks like for a firefox guy in Sydney

  5. Mac October 18, 2012 at 7:51 am #

    How much does it cost to list on it, please?
    What are its unique eye-ball stats?

    (Who built it, Ryan? Seems like an ad without any analysis for users 🙂

  6. Ryan O'Grady October 18, 2012 at 7:58 am #

    Thehomepage/Million plus built it. They have their own internal developers.

  7. LeHomme October 18, 2012 at 9:48 am #

    It is free to list on thehomepage and millionplus, email

  8. Mac October 18, 2012 at 10:14 pm #

    Thx Ryan.
    Hi “MillionPlus”, what’s it cost? What do you offer for that, please? Could be a chance to let us know ‘out here’.

  9. vic Del Vecchio October 20, 2012 at 9:08 am #

    Love the way these guys are always trying something new. This time though I think that they have the design a little wrong. The black background is off putting and the text within it is hard to read.. Their previous decor was stylish and crisp. Get rid of the black and you will be on a winner.

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