The Real Estate Institute of Western Australia and national rental property web portal, rent.com.au,
have joined forces in a new partnership.
The strategic alliance means that REIWA agents can now publish their rental listings directly onto
rent.com.au along with the REIWA logo. The Institute’s logo will illustrate the professional management of the property and give prospective tenants confidence in the quality of the listing. There will also be a link to member agents’ properties for sale.
CEO for rent.com.au, Mark Woschnak, said the agreement lets REIWA members use their existing reiwa.com website without the need to double-enter the properties onto both sites, saving time.
“It also means that REIWA agents get immediate reach and profile to the national, six million, renter population across the country,”
Mr Woschnak said.
CEO for REIWA, Neville Pozzi, has welcomed the alliance saying it will also provide an opportunity for
his members to reach investors and owners looking for property managers.
“This partnership will help renters locally as well as the many moving from interstate and overseas who are specifically looking for professionally managed properties and the confidence that provides, as well as showing owners where they might turn for professional services,”
Mr Pozzi said.
The partnership is now up and running with both organisations agreeing the outcome provides consumers with a more choice and diversity.
This is a smart move by REIWA as they increase brand recognition and the link back to sales listings probably goes to the REIWA site, driving traffic their way. There will also be the SEO benefit of all of these inbound links to REIWA.