Wednesday 17th September 2014 – Homehound has today announced the launch of a new real estate profile management tool, Agent Page (www.agentpage.com.au) that will allow agents to build and manage their brand. Agent Page will ultimately allow for much greater consumer engagement and will benefit both agents as well as buyers & sellers of property.

Some of the key features of Agent Page include:
• Agent Profiles that will allow agents to promote their own brand, achievements and for consumers to review their experiences with agents
• Key Statistics including existing property portfolios, past sales and clearance rates that will all automatically feed into agent profiles from homehound
• Database Management functionality will allow agents to easily capture new prospect information, upload existing customer information and manage their database all from one easy to use platform
• Personalised Feel with domain names and themes that will allow for a custom feel for each agent.

Peter Turville-Ince, Commercial Director of Homehound stated that “Agent Page represents the commitment that Homehound has for developing new and innovative solutions for the real estate industry”.

For the consumer, the ability to see not only property listings information but also agent’s statistics and reviews all in one place will allow for a much more in depth, transparent and informed property search experience. For Agents, this tool will provide sales leads, which Homehound has found to be particularly valuable in our current property environment. Peter added that “In a market that is currently full of buyers, agents can’t replace stock fast enough and this is just one of the many areas where Agent Page will assist in the process of matching quality agents with prospective sellers.”

Boris Gefter, General Manager of Homehound stated that “Agent Page is a serious game changer for Homehound as it now allows agents to promote their brands as well as automatically upgrading their property listings on homehound. We have a large roadmap of features and tools, which we will be developing to support the real estate community into the future.”

About Homehound
Homehound is one of Australia’s longest running real estate portals, providing a free listings alternative for agents to market vendor properties. Homehound has over 4,000 agency offices and 20,000 agents listing a currently active total of 150,000 listings. Over the 10+ years Homehound has been in operation over 5m+ properties have been listed. Homehound is owned by IPMG, Australia’s largest privately owned marketing communications group.

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