Peter J Ricci

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Peter Ricci is the Director of,, and and has been involved in designing and developing real estate systems and websites since 1997. In July 2001 Peter founded to help real estate agents better understand the power of the Internet and the real estate landscape in Australia and New Zealand. Since then he has penned over 300 articles on a variety of subjects in the real estate technology industry. is now the leading real estate technology site in Australasia.

Recent blog posts written by Peter J Ricci

Thoughts on’s dominance

As a follow up to Dave Platters excellent, well articulated post on why anyone “is dreaming” that they can beat real…

Posted In Soapbox

REIA not alone in running out of ideas’s recent blog entry highlighted a trend amongst an industry and governments that have run out of ideas on how to…

Posted In Soapbox

Merry Christmas

Merry Christmas and Happy Holidays to all our readers, contributors and people who have never heard of us before. If you…

Posted In Soapbox

My Take on Apple TV

Since the death of one Steve Jobs and release of the Steve Jobs book by Walter Isaacson rumors have been spreading…

Posted In IPTV, Media turns 10 and we want you!

At Christmas this year it will be 10 years since I penned my first post on a Commodore PET…… well not…

Posted In What's New

Google Plus For Business

If you have a Google Apps Account and you understand how to administer this account you can now enable Google Plus…

Posted In Google, Marketing, Real Estate Agents, Social Networking

SOBOX + PropertyAd Guru have closed their doors

After less than 18 months has recently closed its doors. At its launch SOBOX (Short for Social Media in a…

Posted In Soapbox, What's New

Facebook New Features F8 Timeline

At the recent F8 Conference Facebook revealed a new look at some new features to the world. The changes it brings…

Posted In Facebook, Google, Social Networking

Steve Jobs Departs Apple

Today, Steve Jobs has announced he is leaving Apple after probably the most successful stint as CEO in recent corporate history….

Posted In Soapbox

REIWA Goes West

Charlie Gunningham is in San Francisco for Real Estate Connect and hopefully he will be able to write a great post…

Posted In Australia, Portals, What's New

Google launches Google+

Google+ has just been launched to a limited release and I have spent a few days playing around with the new…

Posted In What's New
Rachelle Hirt

Facebook, Twitter and Blogging, do’s and don’ts for the real estate agent!

Over the past year or so we have seen the rise of Real Estate Agents using Facebook to promote their business…

Posted In Agent Websites, Marketing, Real Estate Agents, Soapbox

Lucky you’re with AAMI

Unless you have been hiding under a rock of late you will no doubt have heard that AAMI are closing all…

Posted In Portals, Soapbox

Microsoft buys Skype for 8.5 Billion

Microsoft has purchased Skype for an incredible 8.5 billion (thats around $36 Australian Dollars) in a deal most believe is to…

Posted In Media, Mobile, Real Estate Agents, Software, Technology, Video, What's New

The Creativity Vacuum – Why Newspapers, Twitter and Facebook have run out of ideas

No one can deny the success of Facebook and Twitter – the astronomical user base of these Internet giants speak for…

Posted In Facebook, Media, Newspapers, Social Networking, Twitter

Blogging: Understanding Blog Etiquette

If you already have a blog or are thinking of starting one, there are a few things to consider regarding etiquette….

Posted In Agent Websites, Real Estate Agents, Soapbox

WordPress – A CMS in Action

We use WordPress not only for publishing on this site, but also for the majority of our clients websites. Today I…

Posted In Marketing, Real Estate Agents, Video

Unsolicited Mail – Dead on Arrival

For a few years now I have been writing about unsolicited marketing materials landing in your traditional mailbox and how the…

Posted In Design, Legal, Marketing, Real Estate Agents, Soapbox

State of the Social (SotS) Google, Yahoo, MySpace, Twitter and Groupons buyout idiocy

2011 seems to be shaping as a year that will make or break some social media companies. In my opinion we…

Posted In Facebook, Linkedin, Media, MySpace, Newspapers, Social Networking, Television, Twitter

2010 a year in technology and real estate

What a year we’ve had, from politics to prose there have been some big things happen in the world of technology…

Posted In Soapbox

Why I love Google Premium Apps

From the get go I should point out that these days I have a bias against Microsoft and the way it…

Posted In Soapbox takes legal action against

We all remember a few years back where we broke the story about attempting to trademark the name “Real Estate”….

Posted In International, Legal, Portals, Real Estate Agents

Why blogging can set you apart!

No matter whether you are a real estate agency or an individual agent, blogging has become a big differentiator between many…

Posted In Agent Websites, Design, Real Estate Agents, Soapbox

ANZ Fires Back

ANZ Bank has fired back with their own Real Estate iPhone Application,, the ANZ Property Tracker – and it is proving…

Posted In Facebook, Social Networking, Software, Technology, Twitter