Dave Platter

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Dave does PR in real estate and technology.

Recent blog posts written by Dave Platter

Is your future as dark as theirs?

Will real estate agents in Australia go the way of those in China — where the number one portal is competing…

Posted In Australia, Business, Chinese, Marketing, Portals, Real Estate Agents

How to build a portal – Lessons from a success

One of the perennial themes on Business2 is the need for a strong competitor to realestate.com.au and domain.com.au. I’ve previously told…

Posted In Australia, Business, Marketing, Portals, Real Estate Agents, Research, Technology

Pick an Expensive Area and Stick to It — New Report

I remember the day our new, NSW sales manager started work. He was tall, lean and looked tough. When he smiled,…

Posted In Business, Marketing, Personal Development, Real Estate Agents

Mobile Real Estate: What Can You Do?

Your customers are increasingly using their mobile devices to research property, agents and the market. You know this. Engaging those customers…

Posted In Business, Marketing, Mobile

I am shocked — shocked— to find that kickbacks are going on in here.

realestate.com.au has been accused of offering old-fashioned kickbacks to agents who sign long-term advertising contracts. The big question is whether the…

Posted In Australia, Business, Legal, Marketing, Portals, Real Estate Agents

Mobile Browsers Are Changing Property Hunting

The next time one of your customers wants to browse listings on realestate.com.au, they may well reach for their touchscreen tablet or…

Posted In Australia, Marketing, Media, Mobile, Portals, Uncategorized

Are You Violating Your Vendors’ Privacy?

Surfing the real estate listings this morning before breakfast, I was shocked to find that some premium agents violate their clients’…

Posted In Australia, Marketing, Portals, Soapbox

In a first, a major portal puts listings in Chinese

It seems that Chinese buyers have the buying power in today’s market. That includes Chinese-speaking Australians who hail from China and…

Posted In Australia, Marketing, Portals
realestate.com.au still dominates the competition

Are You Investing Enough? (updated)

As a businessperson, you want to know what your competitors are doing. You especially want to know how much they are…

Posted In Australia, Business, Marketing, Portals, Real Estate Agents

Beating realestate.com.au, and other fantasies

I’m talking to you. Yes, you. The person who thinks you will start an Australian real estate portal that will shoot…

Posted In Australia, Portals

New China Real Estate Portal

Listen. I’m not really sure how to say this. There’s something I think you need to know, but it involves a…

Posted In International, Marketing, Portals, Real Estate Agents

A new way to count traffic, but No. 1 still means No. 1

If realestate.com.au were to report having more than 6,500 users per month, and then started reporting that –actually– they only had…

Posted In Australia, Portals

World’s First Rhyming Social Media Blog Post

Today, to celebrate my first post in quite a while, I want to write something fun about social media. There are…

Posted In Facebook, Social Networking, Twitter

Why you think advertising costs too much, and why it doesn’t

During my time at realestate.com.au, I saw that the company has lots of happy customers (no snide remarks, please). But, it…

Posted In Portals, Soapbox

Real estate advertising gone wrong!

In the light-hearted spirit of the holidays, I submit these real estate classifieds ads, which are apparently from the US. (Editor…

Posted In Newspapers, Soapbox

Some changes at HubOnline from realestate.com.au

My apologies for not posting in some time. Today, I do have some news to share. Rather than make business2 readers…

Posted In Agent Websites, Marketing, Portals, Software, Technology

Inside the mind of a road warrior, a real estate agent who replaced her office with technology

One of the comments on my recent post about virtual agents was from Teena Andrews, an agent with Coldwell Banker Property…

Posted In Interviews

No people in real estate photos, please!

Real estate agents in Australia take a lot of flack for the quality of the listings photos they upload to portals…

Posted In Soapbox

Marketing Real Estate: How much $ is enough?

How do you know how much to spend marketing real estate? Some interesting survey data that just became available should be…

Posted In Marketing, Newspapers

New iPhone will be powerful and fun real estate platform–see the video now

I’ve written about the iPhone on this blog before, but the thing just keeps getting better. The new model released this…

Posted In Technology, What's New

The Rise of the Virtual Real Estate Agent

In the comments to my 30 May 2008 post on the rise of the American virtual real estate agent, there was…

Posted In What's New

Victory for virtual agents in US could lead to threat to traditional agents in Australia

The settlement of a lawsuit this week threatens to have a major impact on the way agents work in the future–to…

Posted In Soapbox

An expert’s tips on real estate podcasting

I recently posted about how real estate agents can use podcasts to turn their entire town into a referral network. But…

Posted In Marketing, Podcasting, Radio

When the web goes down

On this blog we are talk an awful lot about online real estate marketing, but what happens when…the web goes down?…

Posted In What's New